Xiaomi experienced a lengthy and challenging autumn in 2016. 　　Following the underperformance of mobile phone sales in 2015, Xiaomi witnessed its first and only negative growth in 2016. 　　The release of the Xiaomi 5 in February 2015 was seen as a turnaround for the company, but the shortage persisted for over two months. Lei Jun, after taking control of the supply chain, discovered that even Apple found their screws more expensive. Furthermore, certain departments within Xiaomi displayed excessive arrogance. 　　By the third quarter, Xiaomi’s market share was on par with other niche mobile phone brands and those with lower sales. 　　These circumstances formed the backdrop for the Xiaomi press conference…