-
The Art of Pricing: Decoding IKEA’s Unique Pricing Strategy
Speaking of IKEA, many people will immediately think of its unique display style: placing the same type of products in the same area for centralized display, and then using carefully designed model rooms to string together a fixed “tourist route” to ensure Customers will not miss a single item. Products of the same type are placed together, making it easier for consumers to choose and buy, and the prices are also clear at a glance. But if you look closely at the labels, you will find that the price gap between similar products from IKEA is astonishing. Next to the 799 yuan storage drawer is the 79.9 yuan drawer combination,…