• Party Pooper: Tencent’s “Yuanmeng Star” Struggles Against NetEase’s “Egg Boy Party”

    “Yuanmeng Star” is not merely a game to us; it encapsulates a social dimension, serving as our bastion. It is imperative that we exert our utmost efforts to amalgamate all endeavors, fostering collective exploration and development,” articulated Ma Huateng at Tencent’s annual convocation on January 29th, underscoring the significance of “Yuanmeng Star” as the harbinger of the company’s aspirations to ascendancy. Why, one may ponder, does Tencent bestow such considerable attention upon a mere amusement? I contend that Tencent’s framework transcends the confines of a mere gaming entity. The elevation of “Yuanmeng Star” to the echelons of the conglomerate’s strategic ambit stems largely from discernible trends and nascent energies reshaping…

  • The War for Casual Domination: Tencent Bets Big on “Yuanmeng Star” to Battle NetEase’s Hit “Egg Boy Party”

      On December 15th, Tencent Holdings (00700.HK)’s blockbuster new game “Yuanmeng Star” was launched on all platforms. It topped the iOS free list immediately after its launch and dominated the list for many days. It performed well. Due to the influx of too many players, the game server was once overrun that night.   This time Tencent has rarely mobilized various key resources for “Yuanmeng Star”. This high-profile approach seems to show that Tencent has high hopes for this game. Just a year ago, Ma Huateng said at an internal staff meeting He also said that he would never believe in buying volume again.   So why does the game “Yuanmeng Star” receive…

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