Today’s youthful cohort exhibits a pronounced predilection for virtual commerce, and with each venture onto the digital marketplace, they are inundated with an array of ancillary offerings clamoring for attention. These supplementary items, while not necessarily aligned with one’s preferences or exhibiting strong sales, possess an uncanny allure, compelling users to succumb to the temptation of exploration. Have you ever pondered why merchants opt to retain these ostensibly underperforming products? This practice stems from their aspiration to leverage the phenomenon known as the “long tail effect” to reinvigorate sales of these less prominent items. The “long tail effect” posits that alongside widely popular mainstays, there exists a substantial array of…