Tech companies have been trying to take this lucrative business beyond China, and it’s easy to see why. As early as 2020, media reported on this move, when Alibaba’s overseas subsidiary AliExpress was hiring foreign talents to create similar live broadcasts in English, Russian and other languages. Despite continued efforts by Chinese companies, the idea has never been embraced by mainstream audiences overseas. 　　Recently, the international version of Douyin has officially launched the live shopping function in the United States. This gives me a sense of deja vu, though, since this is something the company has been saying it would do since 2021. 　　But it can be said with certainty…