Before answering “Is it a good business to make lipstick smaller?”, we must first answer “Is lipstick a good business?” 　　Lipstick is a relatively cheap non-necessity. The “lipstick effect” in economics means that when economic growth slows down, people are unable to afford large expenditures such as buying houses and cars, and instead tend to use their “small spare money” for purchases. Some “cheap non-necessities” have led to lipsticks continuing to sell well. 　　Secondly, in the marketing era of KOL planting and live streaming, lipstick is a perfect “traffic item”. 　　When we look at those cosmetics brands that have successfully “out of the circle”, their ideas for promoting lip cosmetics…