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Xiaomi’s Electric Vehicle Gamble: Can They Compete in a Price War?
“Xiaomi has yet to grace the table, but BYD has boldly overturned it.” This jest has recently gained traction across the digital landscape. On the 28th of December last year, Xiaomi Motors unveiled its inaugural vehicle, the Mi SU7. Since its debut, the pricing of the SU7 has garnered considerable attention. However, despite numerous rounds of speculation and rebuttals, Xiaomi Motors’ pricing remains shrouded in ambiguity. As the Year of the Dragon commenced on the 19th of February, Wang Chuanfu, who had advocated for industry upheaval in 2023, spearheaded a paradigm shift in 2024, ushering in a new era of price warfare in the sub-100,000 yuan segment of the low-end…
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Xiaomi’s Transformation from an Internet Company to a Leading Technology Company Driving Innovation
Xiaomi experienced a lengthy and challenging autumn in 2016. Following the underperformance of mobile phone sales in 2015, Xiaomi witnessed its first and only negative growth in 2016. The release of the Xiaomi 5 in February 2015 was seen as a turnaround for the company, but the shortage persisted for over two months. Lei Jun, after taking control of the supply chain, discovered that even Apple found their screws more expensive. Furthermore, certain departments within Xiaomi displayed excessive arrogance. By the third quarter, Xiaomi’s market share was on par with other niche mobile phone brands and those with lower sales. These circumstances formed the backdrop for the Xiaomi press conference…
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What to Expect from Xiaomi’s Entry into the Electric Vehicle Market
On August 24, it was reported in the market that Xiaomi has obtained the approval from relevant departments to produce electric vehicles (EV), which means that the mass production and launch in 2024 that Xiaomi has been emphasizing has already met the basic conditions. The reporter asked Xiaomi about this, but the company continued to remain silent and made it clear to the reporter that it “does not respond.” Before the release of this news, there are still many developments that have been paid attention to by the market in recent days. Including Xiaomi’s registration and filing of the “xiaomiev.com” website domain name, and the recent recruitment of workers by…
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Lei Jun at 54: The Ever-Active Founder Leading Xiaomi’s Quest for Growth
Lei Jun, the 54-year-old founder of Xiaomi, is still full of energy. On the evening of August 14th, Lei Jun held his fourth annual speech at the Beijing National Convention Center. The theme of the speech was “Growth”. The setbacks and thinking faced by Xiaomi in the process of high-end in the past three years. The keynote speech of more than an hour, plus the follow-up new product launch conference of more than an hour, Lei Jun finished the speech by himself, from 7:00 p.m. long record. According to industry rumors, this time Lei Jun’s speech, the PPT alone made 480 pages, except for a few minutes of rest between…
