Don’t have illusions about marketing. The success of an enterprise is the success of operation, and marketing is only a small part of business operation. As the founder of a marketing consulting firm, it’s a bit of a job loss to say that, but it’s the reality of the moment—marketing isn’t that important. 　　C’estbon, the second-ranked bottled water brand in China, does not do much advertising, and its marketing is mediocre, but it can achieve an annual revenue of more than 10 billion yuan and maintain double-digit growth in 2022. 　　The most important thing in making water is the ability to organize channels, not marketing. If you study C’estbon, Coca-Cola,…