• Xiaomi’s Electric Vehicle Gamble: Can They Compete in a Price War?

    “Xiaomi has yet to grace the table, but BYD has boldly overturned it.” This jest has recently gained traction across the digital landscape. On the 28th of December last year, Xiaomi Motors unveiled its inaugural vehicle, the Mi SU7. Since its debut, the pricing of the SU7 has garnered considerable attention. However, despite numerous rounds of speculation and rebuttals, Xiaomi Motors’ pricing remains shrouded in ambiguity. As the Year of the Dragon commenced on the 19th of February, Wang Chuanfu, who had advocated for industry upheaval in 2023, spearheaded a paradigm shift in 2024, ushering in a new era of price warfare in the sub-100,000 yuan segment of the low-end…

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