-
Elon Musk: Lowering Tesla’s Costs is a Penny Game and Feels Like Digging a Tunnel with a Spoon
Musk said lowering Tesla’s costs is a game of pennies and “sometimes feels like digging a tunnel with a spoon.” During Tesla’s third quarter 2023 earnings conference call, Tesla CEO Elon Musk repeatedly mentioned the negative impact of high interest rates on consumer confidence. ”Tesla is a very powerful ship, but in a storm, no matter how strong the ship is, there will be trouble.” The storm in Musk’s mouth refers to the high interest rate environment in the United States that has led to an increase in the monthly payment cost of car loans, even if Tesla Lowering prices does not make buying a car any cheaper for consumers.…
-
The Art of Pricing: Decoding IKEA’s Unique Pricing Strategy
Speaking of IKEA, many people will immediately think of its unique display style: placing the same type of products in the same area for centralized display, and then using carefully designed model rooms to string together a fixed “tourist route” to ensure Customers will not miss a single item. Products of the same type are placed together, making it easier for consumers to choose and buy, and the prices are also clear at a glance. But if you look closely at the labels, you will find that the price gap between similar products from IKEA is astonishing. Next to the 799 yuan storage drawer is the 79.9 yuan drawer combination,…
