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The War for Casual Domination: Tencent Bets Big on “Yuanmeng Star” to Battle NetEase’s Hit “Egg Boy Party”
On December 15th, Tencent Holdings (00700.HK)’s blockbuster new game “Yuanmeng Star” was launched on all platforms. It topped the iOS free list immediately after its launch and dominated the list for many days. It performed well. Due to the influx of too many players, the game server was once overrun that night. This time Tencent has rarely mobilized various key resources for “Yuanmeng Star”. This high-profile approach seems to show that Tencent has high hopes for this game. Just a year ago, Ma Huateng said at an internal staff meeting He also said that he would never believe in buying volume again. So why does the game “Yuanmeng Star” receive…