• Behind the Backlash: Understanding Youth Pursuit of Luxury Brands

    Recently, the “Louis Vuitton Limited Time Bookstore” created by three coffee shops in Shanghai and the luxury brand Louis Vuitton (hereinafter referred to as LV) has attracted attention because of its special marketing methods. During the event, customers who buy two books in the store will get a canvas bag with the brand logo.    However, this activity, which seems to be named after a book, has sparked quite a controversy. It is understood that the minimum unit price of books sold in this event is 290 yuan, and it costs at least 580 yuan to get a canvas bag. There are three colors of canvas bags as gifts, and…

error: Content is protected !!