• Hayao Miyazaki’s Surprise Return – Inside the Unconventional Marketing and Unprecedented Success of “How Do You Live?”

      If someone hadn’t asked me if I would see the new film of Japanese animation director Hayao Miyazaki, I probably would have really missed it. On July 14th, Hayao Miyazaki’s film “What kind of life do you want to live” premiered. Tickets are a little harder to get, and there’s not much information to look up – except for a poster of a blue heron with a half-open mouth that seems to be hiding another soul, Studio Ghibli didn’t issue any announcements film, and did not do any media publicity.   Is Ghibli crazy?   Probably not. Hayao Miyazaki’s old partner and Ghibli’s gold medal producer Toshio Suzuki cleverly called this unprompted…

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