Economic development is driven by industry, and economic slowdown requires industrial adjustment to break the situation. Chinese industries can be divided into two categories: traditional industries (represented by manufacturing) and emerging industries (represented by the Internet). In terms of traditional industries, most of them have already been established. The bottleneck of development lies in insufficient efficiency, which is mainly reflected in three aspects: innovation ability, resource allocation and cost control. The emerging industries mainly include various high-tech industries. Among them, some industries represented by the Internet have become more mature, and at the same time, the ceiling of the total market has emerged. Therefore, the future market will lie in the innovative development of the Industrial Internet.
When the Internet is no longer a fan of everyone, the development of the industry is bound to enter the second half. At the moment of shifting, there will always be different models and concepts appearing. At this time, what is tested is the accurate grasp and judgment of people’s future development trends. However, it is certain that the Industrial Internet will replace the Consumer Internet as a new engine to promote the next round of industry transformation. Whether it is Alibaba or Tencent, or Baidu, which is constantly adding artificial intelligence, they are trying to find an effective way to transform the B-side industry.
Unlike the consumer internet era, which focuses on operations, the industrial internet era is more focused on empowerment. Through empowerment, the operating logic, constituent elements, and business models of traditional industries can be changed, so as to improve the efficiency of industry operations and meet the needs of user consumption upgrades. If we consider the development of the Internet in the first half as an era of traffic, then the era of the industrial Internet that has arrived is an era of technology. As the Internet era has dominated development for more than a decade, the Industrial Internet will undoubtedly dominate the next decade.
Regardless of new retail, new finance, new life, almost all new species start with the in-depth transformation of the B-side industry, with a view to improving the efficiency and quality of the supply side by deep-enabling the B-side industry. Although the B-end era has arrived, it can really catch the big wind in the development of the B-end industry and truly achieve the purpose of promoting the development of the B-end industry. Perhaps only companies that can effectively empower the B-end industry can achieve it.
Although people are tired of the development model dominated by Internet giants, and expect that similar companies in various fields can appear to challenge the status of traditional giants, but for the era of the industrial Internet that requires multiple resources and massive investment, Perhaps there are not many chances of dark horse characters like Pinduoduo. The B-end era is still an era dominated by Internet giants, but it cannot be denied that a dark horse has been killed.
The B-side era is coming
Detonation of multiple forces continues to bless
The ebb of capital and the retreat of traffic dividends are telling us that just building a platform and changing the consumption habits of C-end users cannot bring fundamental changes to the development of the industry. The so-called consumer Internet era is just a channel for traditional industries to acquire users and traffic at low prices. To truly affect the development of the B-end industry, it is necessary to enter the era of the industrial Internet.
Internet giants took the lead, and the industrial Internet era has set sail. Of course, the large Internet platforms that have a large amount of C-side users and B-side industry data know the truth, so when the capital ebb and the traffic dividend peaked, they started a round of aggressively embracing the B-side industry. . From Jack Ma’s concept of “new retail” at the Yunqi Conference, to Baidu’s full embrace of AI, and to Tencent’s in-depth layout of the industrial Internet, we have seen that almost all Internet giants are treating the B-side era as an untapped Fertile soil, and fully bless it in a spirit of indomitable progress.
We see more and more traditional industries starting to get technical support, platform empowerment from these head internet companies, and have begun to change their own curettage on the road. In the face of C-side users who have changed profoundly, they must make these changes in order to continue to find new points of profit growth. Regardless of the iterative upgrading of production methods, the optimization of consumption scenarios, or the improvement of related supporting facilities, traditional industries have begun to gain new energy from large Internet giants.
The enthusiasm of Ali and Tencent in the layout of the new retail market and Baidu’s past in the field of deep empowerment all indicate that the era of the industrial Internet has begun. The so-called industrial Internet war has been ignited. With the enrichment and improvement of technology, the connection between online and offline, the combing and optimization of internal elements, a new era of the Industrial Internet will come. It is foreseeable that the battle for Internet giants in the future will shift from C-side to B-side, and it will truly open a new era started by B-side evolution.
The new forces are unwilling to show weakness, trying to get a share of the tide of the industrial Internet. The constant blessings of the Internet giants on the Industrial Internet have also allowed new forces following them to see the rolling dividends of the Industrial Internet era. They have also begun the fighting of the Industrial Internet tide by the Internet giant’s Dongfeng. New forces such as JD.com, Pinduoduo, Meituan, Didi, etc. also saw the development dividend of the industrial Internet era, and began to expect a perfect counterattack in the new era.
Unlike the big and vast Internet giants, the new forces’ blessing of the Industrial Internet starts more in subdivided fields, and it is expected to get more results with less effort by finding the “fulcrum” of leveraging the industrial Internet era. E-commerce represented by JD.com, Pinduoduo, and life services represented by Meituan and Didi. They are all cutting into the industrial Internet through a small field, optimizing their own service system, and enabling logic classes to B. The end-end industry will be more empowered to better serve B-end users in subdivided fields.
It is worth noting that although the new forces’ involvement in the B-end market is not as great as that of the large Internet giants, their precise control of the industry and their turbulence in the layout of new technologies are no slower than those of the Internet giants. After all, it is very difficult for the elephant to turn around. Although the Internet giants are very keen on controlling the development of the industry, in terms of the speed of true deep participation, the new forces are not much slower than the Internet giants. The challenges we see in JD.com and Pinduoduo for Taobao and Tmall’s low e-commerce. The divergence of Meituan and Didi to peripheral industries based on subdivisions indicates that in the B-end era, the addition of new forces can also give us Bring new imagination.
The shift of capital investment trends has ignited the raging flames of the industrial Internet era. In addition to the traditional Internet giants and the new unicorn blessings of the B-side industry, we still cannot underestimate the power of capital in promoting the development of the B-side industry. We see that the focus of capital investment has shifted from the C-dominated industry to the B-dominated industry.
Regardless of the rise of big data, cloud computing and artificial intelligence investment boom, or the construction and improvement of the B-side service system, the focus of capital investment has gradually shifted from the C-side to the B-side. Although the investment of capital in the Internet era caused a lot of bubbles, we still cannot deny the important role of capital in promoting the development of the Internet era. From this perspective, capital has begun to devote itself to the era of the industrial Internet, and it will also reignite the blazing flames of the B-side era, so that the industrial Internet will truly become a veritable industry.
We see that more and more capital investment institutions are now paying attention to projects with deep empowerment on the B-side, and regard the B-side orientation as the main indicator of investment. Many B-oriented startups continue to receive capital blessings. Although people have a clear understanding of capital’s shortsightedness and prejudice, we still cannot deny the important role of capital in promoting the development of an industry. Judging from this logic, the addition of capital also makes the ship’s course in the B-end era more firm and prominent.
The turn of the Internet giants, unicorns, and capital has made the coming of the B-end era clear, and has begun to truly return people’s eyes from the platform and traffic to the industry itself. However, as a brand new field, it is not just a few slogans. It can be easily realized by thinking of some models. If you really want to truly grasp the development of the B-end era, you must grasp the key factors.
Traffic and platform dominate consumer internet
What is the key to the Industrial Internet?
Back in the era of the consumer Internet, it is not difficult to see that the platform and traffic directly determine the direction of development. Faced with the tide of the industrial Internet era, we need to understand what is the key to the industrial Internet era? We need to know what are the key points to truly win the industrial Internet era? Only in this way can the so-called blessing industry Internet era be targeted.
The depth and breadth of technology will determine the “length” of the Industrial Internet. In the era of the consumer Internet, what users need is simple and direct purchase of goods. With the deintermediation of Internet technology, it can be easily achieved. In the era of the industrial Internet, what B-end users need is to really improve the production efficiency and supply efficiency of goods. The use of a single tool or a simple de-intermediate method is unavoidable. Therefore, in the B-end era, the diversity of new technology layouts and the depth of new technology’s involvement in industry-specific processes will directly determine how far participants can go in the new Long March of the Industrial Internet.
By benchmarking the Internet giants represented by Ali and Tencent, we found that their technology in the B-side era is no longer limited to only one or some technologies, but is building a system about new technologies. Almost everything required by the B-side industry can be provided, and every process and link in the B-side industry is supported by corresponding technology. Only in this way, participants in the era of the Industrial Internet can get unlimited opportunities for monetization in limited traffic, and by deeply participating in the depth of the industry’s actual operation, they can find ways and methods to truly break the development dilemma of the industry.
Therefore, in the B-side era, we should not just focus on the number of B-side users, but on who can provide enough technology to every process and link in the B-side industry. The solution is to perform deep empowerment to find new kinetic energy related to the development of the industrial Internet. Only relying on a single technology or limited technology will inevitably not lead to new growth. Only by playing the role of the technology ecology can we find a profit point in each link of the B-side.
Scenario extension determines the “export” of the Industrial Internet. If we attribute the efficiency improvement in the era of the consumer Internet to the de-intermediate of the processes and links between the platform and users, then the key to the era of the industrial Internet is the diversity and closeness of the scenes where users and products are connected. By constructing different scenarios, products produced by the B-side industry can meet with C-side users. Through the experience of C-side users, we can find new ways to increase product sales.
The scuffle we see in the offline scene market of Ali and Tencent is actually competing for the “export” of products and users. By supplying different products to different scenes, users can experience and purchase goods in these scenes. Therefore, it is not only to limit the sales of products in a single scenario, online or offline, and to improve the user experience to achieve better communication between users and products.
The richness of the scene determines the entry and exit of goods in the era of the Industrial Internet, which can not only improve the supply efficiency of products, but also change the pain points of users, and truly bring the development of the Industrial Internet into a new era. Scenarios have become even more critical than platforms in the era of the consumer Internet.
If we consider the platform and traffic as the key factors that determine the era of the consumer Internet, then technology and scenarios will be the killer of the industrial Internet era. When the old and the new forces fight in turn on the battlefield of the Industrial Internet, a new era picture is slowly unfolding. In the face of the tide of the industrial Internet era, companies must find the sails to fight the waves, and then they can become the tide of the new era.