Why are brands promoting omni-channel operations?
Where the consumer is, the channel layout of the brand should be there. Data shows that two-thirds of consumers today shop across channels, and consumers shop in four or five different scenarios every week. Only by quickly deploying omni-channels and effectively reaching consumers with new communication methods can brands find new incremental opportunities in the stock market.
This puts forward extremely high requirements for supply chain service providers. What supply chain service providers need to do is not only to explore a supply chain model that adapts to new channels to help customers do business, but also to manage diversified channels more efficiently, so that customers can do business more easily.
The essence of “one pallet of goods” is to consider how to maximize the efficiency of the channel, the efficiency of the inventory and the efficiency of the enterprise’s value chain.
”Multiple inventory” under the omni-channel not only occupies a large amount of inventory, but also affects the efficiency of commodity turnover. In addition, there may also be an embarrassing situation where intra-city orders cannot be delivered by intra-city warehouses. On the other hand, a pallet of goods is to put all the online and offline commodity inventory of the enterprise into a chessboard for layout, open up all sales channels, and realize omni-channel inventory sharing, unified deployment, and visualized operation. In short, a pallet of goods uses less inventory, faster industrial processes, and faster logistics supply to meet market demand.
Based on its own warehouse network, digitization, automation and manufacturing transformation benchmarking experience, and through omni-channel supply chain resource integration, Ande Zhilian establishes a regional inventory sharing system, effectively revitalizes channel inventory, and then realizes the integration of omni-channel one-package goods. Smart supply chain capabilities. At present, Anderzhilian’s “one-panel” unified warehouse and distribution solution has been successfully applied in many industries such as home appliances, home furnishing, daily chemicals, food, mother and baby, beverages and beverages, and has the ability to serve socialized brands and products.
The real package of goods is not achieved overnight, but is divided into three stages:
In the first stage, a physical package of goods is realized. Solve the problem of inventory transparency through informatization, realize standard warehousing and standard distribution, reduce the number of logistics removals, and achieve cost reduction and efficiency increase; in
the second stage, inventory is a pallet of goods. Open up and share the inventory of offline channels at all levels, and truly realize the lower safety water level inventory to meet the market supply; in
the third stage, online and offline inventory will be realized. Through the opening of online and offline inventory, the problem of product segmentation can be solved, and the same type of peers can open up shared inventory, so that B-side (enterprise users) and C-side (consumer) orders at the logistics level can be operated in the same warehouse. Integrate and share in the logistics link of the terminal distribution link.
In addition, we found that the community group buying has been very popular in the past two years. Anderzhilian will focus on the service scenarios and capabilities of community group buying from the beginning of 2021.
In the future, with the further integration of online and offline retail channels, new retail models that reach users in multiple dimensions will continue to emerge. Rapid changes in consumer demand and shortening of product sales life cycles also require brands to establish a more flexible, Efficient and open supply chain system, “one plate of goods” will also usher in a new round of upgrades.