Loratadine is a second-generation histamine H1 receptor antagonist widely used for the treatment of allergic rhinitis and chronic urticaria . Unlike first-generation antihistamines, it lacks central nervous system depressing effects such as drowsiness, making it a preferred choice for both prescription and over-the-counter allergy relief . Available in 10mg tablet formulations and as an active pharmaceutical ingredient (API) with CAS 79794-75-5, loratadine has become a cornerstone product in the global antihistamine market . Understanding the buyer landscape is essential for API suppliers, manufacturers, and distributors seeking to expand their reach in this established pharmaceutical segment. Understanding the Loratadine Market Landscape Loratadine’s clinical utility has made it one of the most widely prescribed and…