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Rosella Market Outlook
The global roselle (hibiscus) market is projected to reach $161.59 million in 2025, with a steady growth rate of 7.02%.1 Driven by the “clean label” movement, rosella is no longer just a traditional tea; it is a high-demand natural colorant and antioxidant ingredient in the beverage, cosmetic, and pharmaceutical industries.2+1 Top Importing Regions & Market Share While production is concentrated in Africa and Asia, consumption is globally distributed. Region Key Buying Countries Primary Usage Europe Germany, France, UK Food Coloring, Herbal Tea Blends North America USA, Canada RTD Beverages, Dietary Supplements Middle East UAE, Egypt, Jordan Traditional Beverage (Karkade), Food Service Asia-Pacific Thailand, China, Vietnam Raw Material Processing, Cosmetics Rosella…