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The Secret Sauce of Viral Content: Tapping into Human Weaknesses (and It’s Not What You Think)
We all crave content that captivates us, makes us think, or simply provides a good laugh. But what makes some content go viral, while others languish in obscurity? Is it just about being informative or entertaining? The answer, it turns out, is a bit more complex, and it involves understanding the very human weaknesses that drive our online engagement. Beyond the Dry Goods: While professional and practical content certainly has its place, it’s often the content that taps into our deepest desires and anxieties that truly captures our attention. We’re drawn to things that tickle our funny bone, confirm our biases, or offer a quick fix for our problems. It’s…
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Biden’s “Thaw” Theory: What Does It Mean for Sino-US Relations?
On May 21, the last day of the Group of Seven (G7) summit held in Japan, US President Biden made a “prediction”, saying that Sino-US relations will soon “thaw”. ”Thaw” is easily reminiscent of “Frozen”. Personally, I think of the Anchorage meeting reflexively. The meeting in Alaska, which began on March 19, 2021, was the first face-to-face meeting between senior Chinese and American officials since Biden became president of the United States. It is said that the local temperature was minus 18 degrees that day, but people who care about Sino-US relations are speculating whether the relationship between the two countries can get out of the “freeze”. Because during the…
