Introduction: The Global Significance of the Canton Fair for Machinery Industries The 138th China Import and Export Fair (Canton Fair), held from October 15 to November 4, 2025, in Guangzhou, China, established unprecedented benchmarks for international trade in large machinery and equipment sectors. As the world’s largest comprehensive trade fair, this event has evolved into an indispensable platform for industrial equipment manufacturers​ seeking global market access. The fair’s scale is staggering—1.55 million square meters of exhibition space featuring over 32,000 exhibitors, including thousands specializing in heavy machinery, agricultural equipment, industrial automation, and engineering machinery. For businesses targeting the global machinery market, understanding the composition, preferences, and behaviors of buyers at…