Get Ready for Cozy Vibes and Leopard Print: Pinterest Reveals the Hottest Fall Trends!

Fall is in the air, and with it comes a wave of new trends that are about to take over your Instagram feed and your shopping cart. Pinterest, the ultimate source of inspiration, has just released its “2024 Autumn Trend Report,” revealing the hottest trends in home, fashion, and crafts. Get ready to embrace cozy vibes, leopard print, and a whole lot of DIY!

Home: Cozy Up with Green and Retro Vibes

Forget minimalist chic; this fall is all about cozy comfort. Pinterest users are searching for “cozy sun rooms” and “air purifying plants,” creating a haven of warmth and natural beauty. Green home decor is taking center stage, with earthy tones and lush greenery adding a touch of tranquility. Japanese-style retro art is also making a comeback, bringing a touch of vintage charm to modern homes.

Fashion: Biophilic Chic, Fluffy Textures, and Layered Looks

Get ready to embrace the biophilic fashion trend, where nature meets style. Think earthy tones, organic materials, and a touch of wilderness. Fluffy textures are also trending, from cozy sweaters to plush accessories, adding a touch of warmth and comfort. Layered looks are perfect for the changing seasons, allowing you to mix and match different textures and styles. Leopard print jeans, balloon skirts, and DIY bags are all making a statement, adding a touch of playful edge to your fall wardrobe.

Crafts: Get Creative with DIY Projects

Fall is the perfect time to get crafty! Pinterest users are searching for DIY projects in droves, from handmade jewelry and bags to creative home decor. The emphasis is on connecting with the real world, creating something unique and personal, and embracing the joy of making.

Stay Ahead of the Trend Curve

Whether you’re a home decor enthusiast, a fashionista, or a crafty soul, Pinterest’s Autumn Trend Report is your ultimate guide to staying ahead of the curve. Embrace the cozy vibes, the playful patterns, and the creative spirit of fall, and get ready to make a statement with your unique style.

Pinterest, known as the “Little Red Book Overseas”, recently released the “2024 Autumn Hot Trends Report”, revealing the growth in user searches for various consumer categories. This article will explain in detail the three major categories of home furnishing, clothing and handicrafts to help sellers understand consumer interests in the global market, adjust marketing strategies, and seize the opportunity to select seasonal products.

01 Home Trends: A Haven of Tranquility

The popular home keywords in the fall of 2024 are tranquility and warmth . From home elements, tones to overall style, the keywords with soaring search volumes show where social media users are focusing their attention (percentage data indicates growth value):

1 Home elements

• Cozy sunroom +930%
• Air purifying plants +850%
• Candle bouquet +720%
• Dreamy artwork +680%
• Floral room aesthetic +370%

The search volume growth rate of the keyword “cozy sunroom” is as high as 930%. In autumn, when the temperature drops, people’s attitude towards the sun changes from avoiding it to welcoming it. When they use the sunroom for a longer time, their willingness to decorate the sunroom will naturally increase. Judging from the Pinterest album, products that create a “warm” atmosphere include green plants, pillows, carpets and rattan decorations . Home sellers can use these products as the main products in autumn and vigorously promote them based on hot search keywords.

Secondly, it is worth noting the candle bouquet . It is the only word with commodity attributes among the many hot-searched words, and it has novel characteristics – flower-shaped candles are packaged like bouquets, which can be used as indoor aromatherapy or lit. . This bouquet sells for about 332 yuan on Etsy, and supports customizing the variety, color and fragrance of the flowers.

2 Tone

• Green home decor +2670%
• Sage and blue color palette +570%
• Dark green bathroom +350%
• Moody purple bedroom +350%
• Green home offices +260%

In terms of color preferences for home decoration, green has received unexpected popularity, with search volume increasing by as much as 2,670% in the past year. According to Pinterest search term recommendations, people are interested in a wide variety of green home decoration products, including curtains, green plants Ornaments, vases, lamps, etc., and of course, the must-have Christmas tree for the upcoming Christmas.

The most special product among them is the moss ornaments from Bright Belle (picture 2 below). Moss is a specially processed real material, which has a fresh texture that cannot be matched by imitations. At the same time, imitations also have the advantage of requiring no maintenance and being easy to preserve; The price is about 585 yuan. The lowest domestic price for similar ornaments is less than 30 yuan. When sold overseas, the price has increased 18 times.

3 Style

• Japanese vintage art +270%
• Japanese futon bedroom +245%
• Zen bathroom +200%
•  Zen kitchen +160%
• Japanese living room design

The love for Japanese Zen style is integrated into every space of the house, from the living room to the bedrooms and even the kitchen and bathrooms. The core of Zen style is simplicity and naturalness. Consumers who prefer this style tend to pay more attention to the overall atmosphere and design concept of the product than to functionality. Therefore, home furnishing sellers need to pay attention to the use of visual materials when posting using this set of keywords.

02 Clothing Trends: Biophilic Fashion, Fluffy, Layering

Autumn clothing trends have emerged with an emerging concept: biophilic fashion, which emphasizes respect for and imitation of the natural environment in the fashion design and production process, such as leopard print and zebra patterns; fluffy elements and layering are more fashionable Reincarnation, a once-popular concept, is getting attention again. Around these three directions, keywords with significant growth in user search volume include:

1 Biophilic fashion

• Leopard print jeans +2990%
• Camouflage outfit +2295% 
• Printed tights +205%
• Printed sweater +73%
•  Dog sweater +60%

Leopard print is generally considered a fashionable element, and leopard print jeans are the most popular fashion item. Judging from the search results presented on Pinterest, different styles of leopard print jeans show a variety of fashion styles with the fancy combinations of fashionistas.

2 Fluffy elements

• Balloon skirt outfit +1765
• Puff skirt outfit +1015%
•  Poofy skirt +175%
• Puffer jacket outfit aesthetic +70%

The balloon skirt is the most popular fashion item among fluffy elements, but it is not necessarily the highest-selling item category among many fluffy elements. From the perspective of search intent, the reason why we search for a single item is not only to collect purchase inspiration (not purchased) ), another possibility is to collect matching inspiration (already purchased); therefore, when using this trend to increase purchase conversion, you need to pay attention not to blindly pursue fashion, but try to use common items and make simple combinations to improve The likelihood of a potential customer purchasing.

3 Experimental layering

• Jersey with skirt outfit +2000%
• Skirt over jeans outfit +695%
• Dress over skirt +295%
• Sweater with jorts +105% 
• Long layered skirt +125%

Experimental layering provides a matching idea rather than specific products. Clothing category sellers can pay attention to popular matching methods to find specific inspiration for clothing design, product selection and photography. For example, the matching of knitted tops and short skirts is obviously more popular than the combination of short skirts and jeans. It is wiser to choose to focus on knitted tops and short skirts.

03 Craft Trends: Fashion Creations

Searches related to “autumn activities” increased by 50%, and DIY projects from jewelry making to bag making became increasingly popular . This fall, people are trying to combat the autumn blues by focusing on creative hobbies and expanding their connections to the real world. For cross-border sellers, whether they are making jewelry or bags, they can make profits by selling handmade material packages and exquisite finished products. In the process, they can also attract potential customers by providing production ideas and tutorials.

1 Beading, Stringing and Jewelry Crafts

• Small bead bracelet ideas +2000%
• Thread bracelet color combos +705%
• Bff bracelet ideas +330%
• Wood resin jewelry +300%
• Paper quilling jewelry +280%

Among homemade jewelry, the search popularity of “small bead bracelet” has increased significantly; according to Pinterest search results, colorful bracelets are obviously more popular. The popular straight beads are very simple to make and there are no restrictions on materials. Therefore, the pictures are mostly presented in a way of wearing it on the hand and showing it, rather than making a tutorial. This is a great opportunity for sales of material packages.

2 Bag making

• Crochet bow bag +975%
• Japanese crochet bag +380%
• Hand beaded bag +330%
• Canvas tote bag painting +245%
• DIY bags jeans +225%

Crocheted bow bags are the most popular product among self-made bags. Although this term is very specific, there are still many different styles reflected in the products; some of them obviously require complicated production processes, so sellers can consider Direct sales of finished products of this style .