Since the emergence of social platforms, we can see rich people sharing their lives from time to time, and netizens often joke, “Can rich people stop surfing the Internet?”
In fact, if we think more deeply, we will find that the rich today are getting richer, while the poor are getting poorer.
In addition to the asset accumulation that is separated from itself by the “Great Rift Valley of East Africa”, there is another very important point –
Poor people don’t know how to buy things!
Many poor people tend to like to buy four things, but these things not only do not contribute to the accumulation of wealth, but also become an accelerator of poverty.
1. Instant gratification consumer goods
In fact, this is not difficult to understand. We have to admit that humans naturally like to seek instant gratification.
For people with limited income, facing the pressure of daily life, buying instant gratification consumer goods can bring short-term happiness and satisfaction.
This short-term happiness acts like a reward and helps to temporarily forget about the difficulties in life.
I have a friend who is a typical example.
He especially likes dancing and drinking. In his words, he just enjoys the feeling of being drunk and dreaming.
You can catch him in a bar six days a week.
But his income is not high, and he also likes to buy the latest mobile phone clothes.
It seems that his life is very colorful, but in fact he is a senior player who can play the moonlight.
The rich are more restrained in this regard.
They are more inclined to buy things that will bring long-term value. Such as investing in stocks, buying a house or education.
This consumption pattern better reflects the appreciation of assets rather than short-term satisfaction.
Therefore, from now on, reject the “pacifier pleasure” consumption method, think more before consumption, and then decide whether to buy it or not.
2. Low price but not necessary
Low-priced goods often have a strong temptation, especially for people with limited income.
To give you the most typical example, various consumer festivals nowadays promote low prices to you, and then push you a bunch of unnecessary things.
I once made a special purchase during Double Eleven. To be honest, the price was indeed lower than usual, and I felt like I made a huge profit when I bought it.
I bought a certain hair care oil at that time. I bought a lot of it at once, and when the expiration date came, they all ended up in the trash.
Most people often have the illusion of “saving money” when faced with low-priced products.
They think they are saving money by shopping at low prices, even if these purchases are not actually necessary.
This consumer psychology is often based on price sensitivity rather than consideration of product value or practicality.
So, don’t be brainwashed by all kinds of low-price propaganda, take a quick look at your shopping cart and delete all the unnecessary low-price products.
3. Consumption that does not contribute to self-improvement
I found that many people’s consumption habits are that they do not choose to spend money to invest in themselves.
They may not blink an eye at entertainment products and luxury goods, but they will not choose to use the money to learn skills.
This is a very fatal problem.
Nowadays, society is an era of pursuit of oblique poles. Learning more skills will only be beneficial and harmless.
Moreover, what you learn will not be fleeting, but will last a lifetime. The cost-effectiveness can be said to be very high.
4. Products with expected value
To put it simply, buy products with high expectations and value.
The simplest example is the lottery category.
Some people may find it ridiculous. How much is a lottery ticket or scratch-off ticket worth? How can it cause economic problems?
In fact, this is not the case. Some time ago, I came across the news that I was addicted to scratch-off games and owed a huge foreign debt.
It’s actually understandable that you like to buy lottery tickets.
Because for many poor people, the economic pressures and social challenges they face in real life can make them feel powerless and frustrated.
Buying lottery tickets provides a kind of psychological comfort to escape reality and dream about changing your destiny.
Even if the probability of winning is extremely low, the fantasy of future possibilities is itself a kind of psychological comfort.
But this hope is very slim and will only make people sink deeper and deeper.
Instead of indulging in the illusion that we don’t know when it will end, we should return to reality, learn some financial management skills, and use our own hands to create wealth.