How Vending Machines Became Popular in Austria During the Pandemic

  During the epidemic, Austria has adopted several nationwide blockade measures, and the retail industry has been greatly affected. However, people have rediscovered many advantages of “vending machines”: they can operate 24 hours a day, save labor and capital costs in the form of self-service, occupy a small area and rent low, and most importantly, they can ensure safety by avoiding human contact health. Today, vending machines can be seen everywhere in Austria, and more and more people enjoy the richness and convenience these machines bring to life.
  In the capital Vienna, you can find vending machines filled with all kinds of goods, and catering is a big one. Fields Bakery set up a vending machine that operates at night a few years ago, put the bread and pastries that were not sold out during the day, and customers can buy discounts between 7:30 p.m. and 6 a.m. the next day. The price is self-selected, which is convenient and affordable and avoids waste. It is said that the world’s first “24-hour coffee capsule store” is located in the first district of Vienna. The vending machine can hold up to 48,000 coffee capsules of various categories, allowing capsule coffee machine users to replenish at any time.
  You can also buy a variety of daily necessities in the vending machines. Vienna has 3 medicine vending machines that operate around the clock, stocked with toothpaste, nasal spray, plasters, baby food, feminine hygiene products, family planning products, etc., for emergencies after the pharmacy is closed. There are vending machines for mobile phone accessories in 6 important subway stations in Vienna, including earphones, chargers, batteries, selfie sticks, travel adapters, etc. Gardner’s flower shop has Vienna’s first automatic flower vending machine, inserting coins and roses will fall out.
  Vienna has a diverse cultural and entertainment life, which is also reflected in the vending machines. There are 6 theme corridors in the Museum Square, each equipped with vending machines selling different cultural products, for example, the machines in the “Showcase Corridor” are supporting publications for each exhibition, the “Literary Corridor” sells literary anthologies, “Street Art Corridor” is an art magazine.
  Austria’s agriculture is well developed, and more and more farmers have introduced vending machines to their farms to sell their own special agricultural products. The advantage is that it reduces the workload for farm store employees while satisfying consumers’ demand for fresh local produce and their desire to shop around the clock.
  In Burgenland, Stromer Winery uses vending machines to sell specialty wines, grape juice, and cocktails made with wine and soda. The Lochner Milk Factory in Lower Austria and the Heussler Farm in Klagenfurt both have fresh milk vending machines, and customers can bring their own containers to purchase, thereby saving packaging materials and achieving the purpose of environmental protection. There is a vending machine in Graz’s Moshammer butcher shop that attracts many meat lovers. In addition to main dishes such as steak, sausage, stew, and roast meat, you can also buy suitable side dishes such as sauerkraut, potatoes, salads, and spreads. vegetable.
  The use effect of vending machines mainly depends on the location. Therefore, according to expert advice, they should be placed in areas with convenient transportation and high frequency of consumer visits, try to provide distinctive and attractive product types, and be honest according to production costs. ground pricing.
  If you want more people to know where the vending machines are, it is very important to advertise widely. It is necessary to plan various publicity channels such as local media reports, advertisements, leaflets, marketing promotions, and customer word-of-mouth.
  Recently, a start-up company in Dornbirn in Vorarlberg developed a mobile phone app for vending machines, which aims to establish a direct connection between consumers and the merchants operating the vending machines. Merchants can push the current product status and preferential information to registered customers, and customers can check all the vending machines in the area that have been registered in the system on the program, including the location of the machine and product pictures, and even show the route .
  Currently, the app is still being further developed and commissioned, and 600 vending machine stations in Vorarlberg and around 1,000 stations in the Lake Constance region have already registered.

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