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How Amazon is Using ChatGPT to Disrupt the Workplace

The explosion of ChatGPT caught big companies by surprise.
At first, people just regarded ChatGPT as another “artificial mental retardation” who didn’t know the heights of the sky and the earth. All the funny pictures that ChatGPT answered wrongly or couldn’t answer were circulated on the Internet.
But soon, more and more people were discussing how to use ChatGPT to work. Hiring workers wanted to use ChatGPT to deal with meaningless work, and company managers were thinking about how to use ChatGPT to save manpower.
People who laughed at ChatGPT yesterday are starting to worry that ChatGPT will take their jobs tomorrow.
In March of this year, a report released by Goldman Sachs pointed out that about 2/3 of jobs are affected by some degree of AI automation, and generative AI can directly replace up to 1/4 of current jobs. AI office has become a workplace new trends on .
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Just recently, Business Insider reported that Amazon is using ChatGPT extensively to assist with daily work.
In an internal document leaked by Amazon titled “Generative AI-ChatGPT Impact and Opportunity Analysis (Generative AI-ChatGPT Impact and Opportunity Analysis),” 67 use cases for ChatGPT and similar apps are listed.
The use cases mentioned in it are widely distributed among various teams in Amazon. It is no exaggeration to say that ChatGPT has “hacked” Amazon.
This internal document highlights the following important usages:
analyze competitors
Members of Amazon’s sales team say they can use ChatGPT to quickly retrieve Amazon’s and competitors’ financial reports, allowing the team to quickly find their strategic targets.
Analyze customer sentiment
ChatGPT can conduct sentiment analysis on customers’ shopping evaluations, interpret customers’ true feelings by capturing key words, and help the team judge the value of products.

In fact, OpenAI President Greg Brockman once mentioned in a TED speech that the opportunity for the birth of a core technology of ChatGPT was to perform sentiment analysis on reviews on shopping websites.
Predict Best Selling Products
ChatGPT can predict which product is a potential explosive product based on all aspects of product sales data, and interpret the reasons for its popularity.
Customized Reply
Using ChatGPT as customer service is the goal that all e-commerce websites hope to achieve, especially Amazon, which is the head of e-commerce. Amazon’s team hopes to use ChatGPT to automatically write customized responses to actual products and questions, rather than just stereotyped answers like the previous electronic customer service.
Provide shopping lists based on recipes
The food team hopes to use ChatGPT, as long as users send a recipe, they can get a shopping list based on the recipe, and buy all the products in one stop.
Generate a press release
Every time Amazon releases a new product or news, it needs to issue a press release and FAQ announcement. The public relations team hopes to use ChatGPT to complete these repetitive tasks.
Participate in brainstorming
Amazon employees proposed to incorporate ChatGPT into Amazon’s creative process and use it as an external brain to improve the efficiency of creative work.
In addition to mentioning usage, the document also discusses how to incorporate large language model tools such as ChatGPT into Amazon’s own products.

For example, some team members suggested creating a dialogue interface for the Amazon store to guide users to purchase products online. When users make inquiries, chatbots can help analyze the advantages and disadvantages of different products, summarize shopping reviews, and provide users with customized purchase guides.
The document mentions that at least 11 internal projects have entered the prototype development stage.
Amazon’s team believes that ChatGPT can help employees solve difficulties and reduce repetitive “manual labor”, which will improve their productivity in the long run.
At present, this internal document has not been fully disclosed, and APPSO will continue to pay attention to it and disclose more actual use cases.
Amazon’s anxiety is also the common anxiety of most company managers:
What value can ChatGPT bring to me? What value can I create with ChatGPT?
Previously, statistics showed that as of now, 1,072 companies in the S&P 500 Index have mentioned AI-related topics in their post-performance conference calls.

Since AI model training and AI application computing are inseparable from the computing power support of cloud service providers, Amazon, one of the world’s largest cloud service providers, can be said to be the most direct participant and beneficiary of this AI boom, which also explains Explain why the pace of Amazon’s AI can be so decisive.
Not long ago, Amazon released an AI application platform called Bedrock and a self-developed model Titan, betting on the field of generative AI.
Adam Selipsky, director of Amazon Cloud (AWS), once mentioned in an internal staff meeting that Amazon’s cloud department and even Amazon as a whole will undergo a lot of changes due to AI.
Amazon CEO Andy Jassy mentioned at the company’s plenary meeting that every part of Amazon’s employees’ work in the future will have a powerful generative AI model involved, which is the key to driving Amazon’s customer experience to continue to improve.
From another perspective, Amazon’s anxiety also comes from the fact that ChatGPT may fundamentally change user behavior.
Bill Gates mentioned a bold inference at the artificial intelligence event of Goldman Sachs and SV Angel last month: the head company in the field of AI in the future may create a personal digital agent (personal digital agent), which can automatically perform certain tasks.

At that time, users will no longer go to search websites, productivity websites, or Amazon shopping, and all needs can be handled by AI.
That is, these companies either wait to be suddenly replaced by a powerful AI one fine afternoon, or create such an AI first.
Amazon chose the latter.

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