Tech

‘AI anxiety’ plagues Hollywood

  There is no doubt that ChatGPT is one of the hottest topics sweeping the world recently, and Hollywood is no exception.
  Some AI advocates argue that generative artificial intelligence (AI), such as ChatGPT and DALL-E, can develop or write scripts for the next big hit show, can generate characters with “diverse” personalities, and can Immediately generate images on a variety of media, but the operating cost is only a fraction of hiring human artists to do the same work, and it is inevitable to replace humans in the future. If this prediction becomes a reality, then the face of Hollywood will surely be changed by AI.
  The current AI boom is OpenAI, an artificial intelligence company with both non-profit and for-profit divisions. Just 4 months after OpenAI officially released the chatbot ChatGPT, tech giants such as Bill Gates couldn’t wait to regard AI as the most revolutionary technology of our time since the birth of mobile phones and the Internet. Large technology companies like Google and Microsoft have immediately invested hundreds of millions of dollars in AI companies including OpenAI. In the sluggish economic environment, it is clear that they hope that AI technology can lead the industry into the future.
  From the perspective of those who support the widespread adoption of AI, AI is just a tool, not to completely replace those creators who have worked hard in Hollywood. That’s how OpenAI co-founder and president Greg Brockman describes the company’s API (Editor’s Note: API stands for Application Programming Interface).
  In early March of this year, OpenAI announced the open API, allowing third-party developers to integrate ChatGPT into their applications and services through the API. Subsequently, Brockman introduced at the South by Southwest Art Festival seminar in early March that the core meaning of the company’s products is “to give benefits to what humans can do”, “For example, you hired 6 imperfect Assistants, they may not always understand exactly what you want, but each of them is highly motivated, does not need to sleep, is always on call, and is willing to do the hardest work. You are the guide and need to treat them professionally Training. In the future, writing will be like this, writing code will be like this, even business communication will be like this, and the entertainment industry will naturally be like this.”
  However, some people are not convinced by this statement, and many artists have explicitly opposed tools like OpenAI image generator DALL-E. They argue that existing AI-generated artwork that mimics their style without permission or payment is infringing their copyright. There have been a number of copyright disputes filed by artists, who have accused AI art generation platforms Stability AI, Midjourney, and DeviantArt of abusing the copyright of their works.
  Cassey Ho, a well-known fitness blogger and founder of several fitness brands, and other creators who rely on the Internet to become popular also said that they are cautious about auxiliary AI tools that plagiarize artists’ works. I personally don’t like AI — AI is stepping on the shoulders of real artists, and an artist who could have made money from his creativity has lost that way because the AI ​​has taken away what the artist could have sold for $100. Creativity becomes free. I love the idea of ​​AI as a sidekick, but once it steals the artist’s work, it’s a different story.” Hollywood guilds are also starting to feel anxious about attribution
  and compensation Organizations such as the Writers Guild of America and the Screen Actors Guild-American Federation of Television and Broadcasting Artists (hereinafter referred to as SAG-AFTRA) have begun to discuss how AI will change the future of the entertainment industry in order to protect creators’ works and creators to get paid s right.
  SAG-AFTRA issued a statement not long ago, “Human creators are the foundation of the creative industry, and we must ensure that their work is respected and paid for. AI developers should not be allowed to steal ideas without permission or compensation.” Voices and likenesses of works and individuals. Credibility and transparency are key to the success of AI. SAG-AFTRA will continue to prioritize protecting our members against unauthorized use of their voices, likenesses and performances.”
  The Writers Guild of America is also negotiating with studios about the use of AI in the creative process, comparing tools like ChatGPT to tools like Wikipedia for searching material. The Screenwriters Association stated in a statement, “The Screenwriters Association solemnly proposes that the use of materials generated by artificial intelligence or similar technologies should be supervised to ensure that relevant companies cannot use AI to weaken the rights and interests of screenwriters, including remuneration and residual payment rights. , partition rights, and authorship rights.”
  When asked about the intellectual property rights of artists used to train artificial intelligence to generate art, OpenAI’s Brockman did not give a positive answer, “asking at the beginning of a new form How to protect copyright is too early, we are now negotiating with copyright owners, and also negotiating with many different fields, as far as I am concerned, I really do not know what the answer should be.” However, in mid-March, the United States National
  Copyright In a subsequent statement announcing that AI “assisted” works may qualify for copyright protection, the Copyright Office explained, “Based on the Copyright Office’s current understanding of available generative artificial and how the material is generated, does not exercise ultimate creative control.” This ambiguous statement not only failed to clarify people’s doubts, but made the problem more complicated.
  Brent Weinstein, chief development officer at Candle Media, concluded at a recent workshop, “There is sometimes a fine line between inspiration and plagiarism, and AI forces us to look at the finer points of this. differences and set the rules accordingly. Willingly or not, we will eventually adapt to the new world order.”

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