George Parker and the Centennial Parker Pen

  Pens, as a cultural representation, are used by people to record their own history. According to research, the first fountain pen used by humans was a reed pen invented by the ancient Egyptians 4,000 years ago. The fountain pen that we commonly use today was invented by American George Pike more than 100 years ago. George Parker not only invented the pen, the Parker Pen Products Company he founded, after a full century of hard work, has developed into the number one kingdom in the global pen industry today.   The founder of Parker
  
Pen, George Parker, was born in Shoresburg, Wisconsin, in 1863.
  
Because his family was poor, from the age of 17, he studied and worked at the Valentine School in Shoresburg, and later became a teacher of telegraphy.
  In the United States at that time, the income of teachers was very low. In order to make up for his poor salary, George Pike used his spare time as a sales agent for the fountain pen company, mainly selling a glass tube ink pen to school students for John Holland’s Pen Company. Like many ink pens at that time, due to unreasonable design, these pens always had technical problems, including ink leakage and ink supply failure when writing, which made it very inconvenient to use. Facing the complaints of many classmates, George Pike had to become a volunteer repairman again and began to repair pens for the students.
  Later, in order to eradicate these problems, George Parker, who was very troublesome in repairing pens for students, developed a new pen with roughly the same principle as the fountain pen used by people today, relying on his mechanical experience. , he named his work “Rachikov”, which means “the pen that brings good luck”. In this way, the world’s first branch of the fountain pen was officially born.
  In 1888, George Parker founded the Parker fountain pen company in Janesville, Wisconsin, USA, and began to produce high-quality pens designed by himself. In 1898, Parker patented the easy-to-install and easy-to-remove pen case. The following year, the first sleeveless pens came out. This was considered a perfection at the time, as the ink inside the pen would never leak out under any circumstances. Because of its smooth and clean writing and good ink storage, this pen brought a revolutionary change to the fountain pen and quickly became a symbol of status and status in American society at that time.
  Later, George Pike found an investor for the thriving company—insurance broker W.F. Palmer. Palmer bought half of Parker’s patents and assets for $1,000. Since then, the company has entered a formal business operation.
  In 1894, Parker made its first major technological breakthrough with the invention of the “lucky curve” ink injection device. That same year, Parker patented the design for the “Lucky Curve”, making its company a major brand in the burgeoning pen market. Because of its industry-leading technology, Parker has become a leader in the fountain pen industry. This invention was a milestone in the pen industry and was later used in major products produced by Parker until the 1970s.
  By the time of World War I, Parker had developed several technological innovations, including the production of the “Black Giant” in 1905. The pen has an absorbent capsule, is large and stylish, and is the precursor to Parker’s famous “Century Series.”
  In George Pike’s view, people will only buy if they “make their products better”. His business philosophy has guided Parker’s commitment to designing and manufacturing “better pens”. This is also the profound cultural connotation deposited in Parker pens after hundreds of years.
  
  Development
  
  George Parker was not only a brilliant inventor, but also a successful businessman, and he understood the importance of market development.
  In 1889, George Parker designed the earliest Parker ballpoint pen in Mexico. For a time, George Pike was smug. However, after the new ballpoint pen was put on the market, it was not as popular as expected.
  Disappointed, Parker made an undercover visit to the market. During his investigation, he found that the real reason why the new ballpoint pens did not sell well was that people did not understand the good performance of this kind of ballpoint pen. At the same time, the price of the pen was too high. In addition, consumers had lingering fears about the old problem of oil leakage from some products in the past. , the market reaction is not surprising. Parker’s investigation also found that even the company’s most famous products, gold-plated pens and jewelry-encrusted pens, were often not used for writing after people bought them back, and most of them became the collections or accessories of nobles.
  Seeing that the results of his hard work could not be converted into social benefits, Parker was more anxious than anyone else. He decided to increase the marketing efforts of the new Parker ballpoint pen, the first task is to design a good advertisement for it.
  For an advertising slogan, Parker spent no less brains and energy than designing a new pen. He traveled all over the major advertising companies, and after repeated selections, he reluctantly found one of them “It won’t leak oil in your pocket and embarrass you”. It means it’s out, but it doesn’t have that exciting publicity effect yet.
  George Pike learned a little Spanish. While chatting with friends in a bar one weekend, he suddenly found that the English “em-barrass” (embarrassed) in the advertisement is very similar to the Spanish “em-barazar” (pregnancy), so he had an idea and came to a combination of English and Western , changed the ad to “It won’t leak oil in your pocket and get you pregnant”. As a result, this almost comical advertisement immediately caught people’s attention and became a joke after dinner. The joke immediately aroused the interest and association of users, and after layers of hype and interpretation, it became a “pregnant pen” and “pregnant ballpoint pen”. Under the bombardment of this overwhelming live advertisement, people quickly accepted this new pen.
  In this way, with a mischievous advertisement, Parker’s ballpoint pens not only won the ideal market, but also created an internationally renowned brand.
  Unlike most other American companies, the outbreak of World War I did not slow Parker’s development. Part of this is due to Parker’s accidental invention of a “trench pen.” There is a small ball of ink in the barrel of this pen, which turns into ink when water is poured into it. This one-of-a-kind design greatly facilitates soldiers, allowing them to solve the problem of refilling ink without leaving the trenches. The U.S. Department of War at the time contracted with Parker to purchase the trench pens.
  As early as 1903, George Parker traveled the world and set up the first Parker pen distribution in Northern Europe. In 1914, George Pike put his eldest son Russell in charge of production and part of the management of the company. Five years later, his second son, Guinness, also became involved in the company’s marketing business. In 1918, Parker’s annual sales reached $1 million. In the same year, the company built a new factory and office building in Janesville, which was the headquarters of Parker until its global acquisition in 1986, when Parker’s operations were transferred to the United Kingdom.
  Since the 1920s, Parker pens have been exported to Europe, Australia, India and East Asia. In 1921, Parker launched the “Century Series” pen that established its status as the king of the pen industry. This stylish pen is extremely durable, with a barrel made of durable plastic rather than the brittle vulcanized rubber of yesteryear, backed by a 25-year manufacturer’s warranty, and at $7 each was the most expensive pen on the market at the time. To demonstrate its sturdiness, Parker caused a sensation at the time by dropping the pen from the Grand Canyon and from airplanes at 3,000 feet and still writing with ease.
  In 1933, George Parker specially asked artist Joseph Platt to design the famous Hui Arrow logo for Parker pens. Since then, it has become a symbol of high-quality writing instruments and is recognized as one of the most perfect pens all over the world.
  
  Legend
  
  Parker Pen has been accompanied by many major events in the world since the day it was born, witnessing history and spreading civilization. For example, Arthur Conan Doyle used a Parker pen to shape Sherlock Holmes, and Henry the rich used a Parker pen to sign the contract to buy the Empire State Building… From Mac Arthur, the surrender of Japan in World War II, to the superpowers who signed the nuclear disarmament treaty during the Cold War Leaders, all have written a thick page in history with Parker’s notes.
  In May 1945, the 34th President of the United States, Eisenhower, as the commander-in-chief of the Allied Forces, used the signature pen to sign the agreement to end World War II in France. Parker fountain pen of the rank of general. In September of the same year, General Mike Arthur, commander of the Allied Forces in the Pacific, signed the Japanese surrender document, announcing the end of the Pacific War, and also used a Parker pen. When former US President Nixon paid a historic visit to China in 1972, the gift he presented to Chairman Mao Zedong was also a pair of special Parker Type 75 gold pens. This pair of Gold Parker pens is made even more distinctive by adding dust retrieved from the moon by the Apollo 15 spacecraft.
  By the 1980s, Parker pens were favored by people because of their excellent performance and quality. In November 1984, when the American “Discoverer” space shuttle flew into space, it carried a Parker ballpoint pen as one of the test items. After the “Discoverer” returned to Earth, the pen was immediately worth hundreds of times and became precious. souvenir. In November of the following year, US President Ronald Reagan gave the Gorbachevs a pair of Parker pens as a gift. Next, the Parker Pen appeared in a high-profile world event – on December 8, 1987, Reagan and Gorbachev signed a disarmament agreement on “elimination of intermediate-range missiles” in Iceland. The signature pen is a sterling silver Parker pen.
  George Pike died in Chicago in 1937 at the age of 74. Fortunately, Parker has continued to grow since the death of its creator, creating a number of world firsts in the history of fountain pens.
  To this day, there is no other brand of pens in the world as well known as Parker pens. In the modern history of the changing world, it can be said to be the most coquettish.

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