Polka dots, artistic landscapes in the economic field

Polka Dots are a pattern of Dots of the same size and color arranged evenly at a certain distance. The word “polka” first came from Poland, where polka dancing was popular in the mid-19th century, and polka music records were decorated with polka patterns for a long time, so it became known as polka.
Golden Age: Timeless wave point elements

The artistic element of “wave point” has been born up to now. It is loved by designers for its strange, mysterious and highly impacting visual effects, which are presented in various ways in various fields such as dance, clothing, architecture, film, painting and music. In the history of more than 100 years, the cycle of wave points has been increasing, almost every two or three years to start a new cycle.
And the time the polka dot the landscape or in the fifties and sixties of the 20th century in the United States, it is the golden age in America, high-speed economic development, the commodity unprecedented prosperity. From 1945 to 1960, more than 60 per cent of American families entered the middle class, with high employment and rising wages, in what US economists call the “affluent society”. At this stage, materialism and consumerism invaded mass consciousness. Art no longer emphasizes the unique beauty, began to pursue mass commercial production, commercial art forms with mass media as the carrier began to flourish.
At the same time, the American baby boom generation (1945? The first group of children grew up to become teenagers and became a new generation of consumers entering the market. Born during the growth of the U.S. economy after World War II, this consumer group has strong financial resources and astonishing spending power, with teenage girls alone spending $8.2 million a year on lipstick. The strong purchasing power brings about the promotion of individuality culture among teenagers, who try to express their rebellion and self in an idealized way and resist obstinacy and violence. Jazz and rock, for example, emerged and became popular; The rise of modernist literature and cinema; Visual art is the performance of pop art ③ popularity, this art style to get rid of the shackles of traditional art, close to popular culture, is widely used in the packaging design of commercial products, among which there is no lack of dazzling colors, patterns of bold and novel Polka dots. As depicted in the TELEVISION series mad Men, the dots dance in a riot of color across the vast array of goods and advertising pages. It symbolizes the prosperity, enthusiasm and freedom of the United States in that era.
After entering the 21st century, polka dots, which have come from across the ocean, are showing new commercial vitality in our market. In addition to the wave point series products of major luxury fashion brands, a variety of space design experience houses related to wave point have also become popular punch points around the food and beverage field, and coffee brands have launched the 2021 Christmas wave point cup. Interestingly, when exploring the market status, potential and consumer groups of polka-dot design, it seems that the shadow of the 1950s and 1960s can be found in today’s Chinese market.
After the “Imbalance of China’s economy” from 2000 to 2010, the total share of capital formation fell in 2010 — in short, China’s economy was no longer dependent on investment to drive it. The fading of the demographic dividend superimposed by deindustrialization, the shift of China’s economic growth, and the rise of PPI have become the signs that the economy has entered a new growth cycle. China’s economy is shifting from an investment-led industrial economic system to a consumption-led post-industrial economic system.
In addition to the prevalence of consumerism, the advertising industry in the 1950s in the United States was opposite to the popularity of multiple types of short video media represented by Douyin and Taobao Live broadcast. Artistic elements were packaged into various forms and disseminated by the masses. In terms of consumer groups, the new youth represented by “Generation Z” have the same independent and self-centered spirit as the American “baby boomer” youth in a sense, and pursue artistic and individual expression in consumer behavior. Similar consumption background brings more thinking about the economic value of polka-dot art.
As time passes by, when the polka dot art of the 1950s and the fragrance of the same era come together, the national industry put on the coat of fashion, whether the achievement of another golden age of the new focus?
Art and design: boost economic development

The choice of the market is always the optimal solution under the balance of many factors, so is the choice of the polka dot. So what is the magic of these densely packed dots that are so favored by brands?

Popular in the 1950s, polka dot art and the fragrance of the same heritage in the last century came together, when the national industry put on the coat of the trend, the achievement of another golden age of the new focus.

It is clear that, first of all, as an artistic element, the wave point brings concrete benefits to economic activities. People’s unremitting pursuit of beauty leads to the emergence of design products combining various forms and art. Goods with wave-point elements show the characteristics of works of art and reflect three elements of ecology, sustainability and cost performance in terms of economy. The trend of artistic elements is always cyclical. Wave point, as a classic basic design element, is applied to brand products, which greatly reduces the design time and cost of the brand side. Classic not only ensures that product design will never be out of date, but also means that users will use less time and a more tolerant attitude to accept. With the promise that quality is king, the polka dot seems to be another way to squeeze the cost of acquiring customers. It is worth mentioning that excellent art design can not only bring economic benefits, but also produce a wide range of social benefits, and the amount of comprehensive benefits of product art design is also the embodiment of enterprise competitiveness.
From the perspective of the whole social development, human development depends on material products, and the production of material products cannot be separated from artistic design, which means that the survival of human society must consume some design products. More innovative art design products will bring more economic benefits.
Secondly, the application of wave dot, as an artistic creation technique, expands the scope of application of the product. Artistic design with the help of wave and dot elements is no longer a simple reflection of the objective world, but an inner expression emphasizing creativity and individual power. Using light color background, wave point can be applied to home, transfer warmth and comfort; Through the collision of big wave point and multi-color, it can lead the runway shows of major luxury brands. Coordinate the wave-point elements and space division, which can be applied to interior design to create a sense of diversity of space; Wave point elements are applied to paper cups of coffee, milk tea and other drinks by illustrators, which are both beautiful and eye-catching. Cooperation with traditional brands not only fits the retro temperament, but also can express avant-garde attitude. With the help of wave dot design, the product has both the sense of retro and the sense of the future, the sense of science and technology and the sense of art, greatly improving the aesthetic added value of the product, in today’s “appearance level economy” popular, the market is willing to pay for such products.

Finally, as a purposeful creative activity, artistic design using wave-point elements is a means of coordinating between man and the environment, individual and society, production and consumption. The economic attribute is the primary feature that distinguishes art design from other art activities and runs through the whole process of art design activities. The magic of wave point lies in that different sizes, colors and arrangements present different visual effects. One of the numerous design drawings is selected and turned into an entity, and finally introduced to the market to realize its economic value. In the process of creation, the economic value analysis of the original version, market demand forecast, design content evaluation and timely feedback to user experience are indispensable factors. Red dot and water ripple, diamond frame and other elements, more artistic texture, exquisite design, to ensure quality.
Consumer groups: create a new symbol of youth

Reasonable market estimate can not only be separated from the economic value of the design itself, but also from the analysis of consumer groups.
Who will dominate the future market? The new generation Z is the answer given by many businesses. Generation Z refers to those born between 1995 and 2009, those born after 1995 and 2000. There are about 1.85 billion gen Z people in the world, accounting for 24% of the population. In China, the number is 260 million, of which 10.6% are born after 2000.
China’s “Generation Z”, living in a period of economic and information technology change in China, has experienced the rejuvenation of the great power and grown up with the Internet. Cultural confidence and national pride make them more tolerant and fond of domestic brands. The infiltration of Internet culture makes them pay more attention to individuality and self-expression, and quickly lock new focus in myriad products. The new youth who grow up under abundant material conditions have distinctive consumption habits, which can be generally shown in three aspects.
One is a preference for social consumption without relying on traditional social models. Many young people are keen on making friends by gathering together their own circle culture with common interests. In the same circle, they are not satisfied with being passive in social interaction, but want to deepen their sense of participation, and the sharing of consumption experience often becomes a hot topic in the circle. Unique package identification, lingering aroma, and the ultimate touch of rose gold craftsmanship can trigger a new wave of social sharing desire. Outside the circle, “going out” has become a hot word in recent years. New young people hold a minority but open attitude, while accepting the culture outside the circle, they also hope to complete “going out” with popular and personalized expression. The classic elements of wave point are recreated to cause a new trend.
The second is to pay attention to the pursuit of appearance level, the new youth’s pursuit of appearance level permeates into the details of the product. When they choose products, they prefer the appearance with a sense of design and fashion. As a design element with more than one hundred years of application history, wave dot has strong plasticity. The large scattered wave point reflects the lively and bold feeling, and the small dense wave point shows the unique lasting appeal of European elegance. For designers, the combination of waves of different sizes, colors and even different distribution rules can bring great creative space, and then bring people different scale and degree of visual experience.
Third, display oneself and express inner emotion in consuming behavior. The new youth’s desire for individual display is very strong, and they regard consumption as a way to establish personal image, reflect the spiritual world, and release the declaration of individuality. Yayoi Kusama, a famous Japanese artist, communicates with the outside world through wave dot elements. The world in Kusama’s eyes was covered with a speckled net due to her audio-visual impairment in her childhood. She used artistic elements to depict her own heart and created colorful and gorgeous wave dot works, which made the rigid things have continuity and flexibility. Kusama argues that the wave dot element is nature’s unique way of sending signals, and that “the earth is just one of a million dots.” Using this artistic element of nature to show their inner selves is also a way of expression for the new youth.

Fourth, consumer behavior relies on online media. According to the latest report of APP ANNIE, more than 90% of Generation Z users now own smart phones, and the average age they get their first phone is 10 years old. The growth trajectory of Generation Z is interwoven with the important nodes in the development of China’s Internet economy over the past 20 years. Their thinking habits, lifestyles and consumption habits are inseparable from the potential shaping of network media. The interactive and free characteristics of the Network itself have stimulated the diversified consumption of the new youth to the greatest extent. The network media not only provides the most cutting-edge information of the new youth trends and fashions, but also provides them with more efficient payment channels. Grasp the trend, adhere to the self between spontaneous and rational.
“Surging back wave” provides unprecedented opportunities and imagination space for the growth of the brand. Based on the interchangeable youth cultural discourse across circles, regions and organizations, the new youth freely form a new consumer alliance, basing their collective perception and self-publishing power on their shared consumption concepts and values. Art design boosts the formation of the new youth culture, while consumer behavior is the link between the new youth culture and the economy. With the help of this link, we can see the market trend, develop our own style and achieve the “focus”.
Ending: Classics never go out of style

In contemporary society, people’s material level has been greatly improved, and the pursuit of quality life has become a trend. Integrating perceptual artistic elements into rational market economy not only expands the field of economic development, but also improves the realm of art. But good design goes far beyond the packaging. Bauhaus movement, which arose in Germany, believed that only the function and practicality of artistic design could create a sustainable consumer market. This activity also made modern design more rational and scientific step by step. After this, Germany began to inject economic and technological power into artistic design products, and constantly improve their design value.
Economic foundation determines the superstructure, and art is an integral part of the superstructure. Economic development determines the thoughts, aesthetics and styles expressed by art. Although they are both wave elements, different economic conditions in different times will present different styles of artistic design. If the polka dots of the 19th century were a train on the fashion stage and a mysterious pattern on the advertising page, the polka dots of the 21st century are the symbol of fashion, the expression of self, the promotion of individuality, the new focus of the market!

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