LBEVR is an important option of media convergence

At the present stage, developing LBEVR business may be the best way for TV stations to enter the meta-universe
When we are engaged in media integration, we may pay more attention to the integration of all media and multiple platforms of news business, but not enough research on the entertainment function of TV stations. In the process of media convergence, LBE (location-based entertainment) is undoubtedly a very important development direction. Traditional LBE tends to focus on theme parks, while in the convergence media era, it has become the mainstream of development to use VR (virtual reality) to enter the FIELD of LBE, and the advantages of TV stations to do LBE are becoming more and more prominent and practical.
CNN headquarters in Atlanta, the United States, and Fuji TV headquarters in Tokyo were famous tourist attractions before the COVID-19 pandemic spread around the world. There are not only special tour routes and entertainment programs, but also experience activities for visitors to participate in drama and program production as audiences and actors.
In communication with south Korean counterparts, who listens to them to introduce a theme entertainment television as the main scene, not only has the television TOUR trip (travel), there are also some VR and AR (augmented reality) entertainment, let television limited space becomes huge, infinity, and avoid the effect of visitors and staff of crossover. China has not heard of similar projects, perhaps those TV stations that did not consider the audience to visit at the beginning of the construction can combine the real scene with the virtual world, so that the audience can get immersive entertainment experience, TV stations can also realize cash through its various IP.
Dave & Buster’s, an integrated LBE and catering service company, launched Jurassic World VR Expedition, an offline VR experience program combining commercial movie content, in the North American market, providing customers with a one-stop experience of “eating, gaming and watching movies”. Japan’s ten thousand generations dream palace south VRZONE project provides a variety of VR experience big IP, such as the dragon balls VR “Mario kart VR is as high as VR etc, at the same time on the environment setting provides many experiences for young and old, family type, street amorous feelings through VR, such as VR, kabukicho VR shinjuku amorous feelings, take care of the owners of the game It provides a good place for tourists to clock in in Japan. Of course, its dining area is also an important source of profit. When I was a TV consultant, I used to punch in the canteens of TV stations all over the country. I found that if these canteens were open to the public, they should also be good online celebrity restaurants. Combined with LBE and CONTENT IP, they should be able to provide one-stop “content + catering” service for the society.
Since about 2016, VR, a new media mode, has been developing rapidly in China. VR experience shops and experience pavilions of different types have been set up in urban commercial centers, showing a surge trend. In the last two years, VR has leveled off, with the market calling for more interesting creative and core content. After decades of development, domestic TV stations all have some brand IP assets, which are the content basis for TV stations to do LBE. Based on these contents, TV stations can carry out beneficial exploration in the combination of virtual and real.
I have witnessed some friends’ children’s theatre start-up project, which combines film and television clips with live performances to create in-depth interactive classic pantomime. This kind of project has low investment and low replication difficulty, and can be rapidly expanded to the whole country through authorization. With VR and MR (mixed reality) technology, small theater can be made more immersive and interactive. Of course, content is still the key, TV stations have children’s PROGRAM IP, can try this kind of project.
In the era of meta-universe, the important agenda of media convergence is VR, from the real world to the virtual world, at the intersection of the real and virtual world, should be the so-called LBEVR (location-based virtual reality).
Traditional media have inherent advantages in media information production. In the era of integrated media 1.0, the content of traditional media is mainly displayed on the Internet. In the era of convergence media 2.0, traditional media mainly attract audience participation, similar to social media. The era of media convergence 3.0, namely the era of meta-universe, is an era of deep immersion. The content production of traditional media will present new changes, and the audience’s way of acceptance will also change accordingly.
The metasomes will change the communication pattern in the future. Traditional media should embrace and accept the metasomes in small steps. At the present stage, developing LBEVR business may be the best way for TV stations to enter the meta-universe. The TV station takes the real office building as the carrier, combines the virtual reality technology, and integrates the audience into content production and other links, which will be an important implementation step of the following media convergence.

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