Hannover Messe 2021: held in purely digital form

In recent years, HANNOVER MESSE, which is forward-looking in leading the digital transformation of industry, has truly fulfilled its vision in 2019-“Make digital transformation within reach”, which will be held on April 12, 2021. A pure digital exhibition will be held on the 16th.

In view of the spread of the epidemic on a global scale, the German Hannover Messe and the Hannover Messe Exhibitor Committee finally decided to hold the 2021 Hannover Messe in a purely digital format. In 2020, the epidemic has changed the operating pattern of the global exhibition industry and deeply implanted digitalization in the genes of this industry. As the world’s largest industrial exhibition with the largest exhibition area, Hannover Messe is at the forefront, taking the lead in moving all large-scale offline industrial exhibitions online, which is of exemplary significance.

Open up a new world of industry in pure digital form

Kokler, Chairman of the Board of Directors of Hannover Messe, Germany, said: “After close consultation with our most important committee of exhibitors, we agreed that it is not feasible to organize a physical trade fair in the current environment. Therefore, 2021 Hannover Messe will be held in a purely online digital exhibition mode to ensure the safety of each participant and promote the full display of digital functions.”

The Hannover Messe online exhibition will cover comprehensive conferences, digital product demonstrations, business talks and buyer matching activities. In this way, Hannover Messe will provide exhibitors with opportunities to contact digital companies around the world and continue to promote economic and trade exchanges. Kirkler added: “Online audiences can quickly understand product innovations and communicate with relevant companies instantly through online functions.”

Over the years, Hannover Messe has accumulated a strong audience database, which will endorse the online exhibition to ensure that enterprises can achieve better results in online exhibitions.

Looking back on the past year, the Hannover Messe, originally scheduled to be held on April 20-24, 2020, was cancelled due to the epidemic. The organizer responded flexibly and held the “Hannover Messe Digital Day” event on July 14-15, 2020.

With the theme of “Industrial Transformation”, this event interprets the latest trends in the global industrial field through keynote speeches, group discussions, live chats, networking and innovation results demonstrations, including industry 4.0, artificial intelligence, 5G and smart logistics, etc. . The two-day Digital Day event outlined the latest developments in the fields of industry, energy and logistics, and provided directions for industry development during and after the epidemic.

“Through the Digital Day event, we are creating an online platform for the entire Hannover Messe community. Due to the raging epidemic, we have to cancel the offline exhibition in 2020, but people still need to learn about the latest technologies, products and solutions, and Experts from all over the world communicate. Only when different industries and cultures communicate with each other can it be possible to realize future innovations.” Kirkler said.

According to the data released by the organizer, this digital day event launched about 160 live broadcasts, more than 200 guests gave online speeches, received about 180,000 requests to join the online conference, and the number of online exhibits has accumulated more than 2.4 million views.

The Hermes Award Ceremony is one of the biggest highlights of this “Hannover Messe Digital Day” event. This highly anticipated international technology award was presented online for the first time, and it was eventually won by the German company TRUMPF Group, a century-old company.

This digital day is an attempt at Hannover Messe to implement digital transformation, testing the affordability and drainage effect of the online exhibition platform, and accumulating practical experience for its holding of a pure digital exhibition in 2021.

Classic Industrial Exhibition Crossing the Digital Divide

Hannover Messe was founded in 1947 and has a history of 74 years. The first Hannover Messe was a great success. At that time, 736,000 visitors visited the exhibition, 1,300 exhibitors exhibited their products, and the exhibition area reached 30,000 square meters. Hannover Messe is not only the largest industrial exhibition in the world, but also its exhibits have extremely high technical content. It is recognized as one of the most important platforms connecting global industrial design, processing and manufacturing, technology applications and international trade. So far, Hannover Messe has become a well-deserved “barometer of world industrial trade” and “weather vane of global industrial technology development.”

According to the post-show report released by the organizer, in 2018, Hannover Messe welcomed 5,800 exhibitors; it attracted a total of approximately 210,000 professional visitors, of which more than 70,000 were from outside Germany, accounting for 30%. Chinese visitors occupy the first place among overseas professional visitors, with a total of 6,500, followed by the Netherlands (5,300), Poland (2,700) and the United States (1,700).

In 2019, Hannover Messe’s net exhibition area reached 227,000 square meters, and about 6,500 exhibitors from 75 countries and regions displayed their latest achievements. Among them, the number of Chinese exhibitors is about 1,400, with an exhibition area of ​​22,000 square meters. This exhibition welcomed approximately 215,000 professional visitors, a record high, of which nearly 40% came from overseas. Among them, the number of Chinese audiences (about 7,200) is second only to the number of German audiences, followed by the Netherlands (about 5,900), Italy (about 3,400) and the United States (about 3,400).

In the era of digital transformation, Hannover Messe is also evolving. Thanks to strategic adjustments in terms of brand reshaping, new themes and new exhibition hall layouts, Hannover Messe is constantly strengthening its role as a “top global industrial technology exhibition”.

After more than 70 years of live exhibitions, Hannover Messe will implement a purely digital exhibition model on a large scale in 2021, and achieve a steady upgrade of itself under the background of accelerating digital transformation in the global industrial field. The big exhibition is in action, and the digitalization is approaching!

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