The red wine of Materia Medica, as it is popularly understood, is to add various plants with medicinal functions to the wine, so that in addition to sensory enjoyment such as taste and smell, the drinker can also obtain medicinal health effects.
Why add herbs to graceful red wine? Is it innovation or far-fetched?
Wu Xinfang, chairman and general manager of Beijing Bailisheng Wine Industry, a Peking University graduate from Hebei Province, has the stubbornness of a northern man mixed with a strange sense of mission in the bones of Peking University students. Imported wines have successfully implanted Chinese cultural genes and created the first Chinese-style wine in China-herbal red wine.
“Plants participating in wine brewing can create miracles. For example, plant hops are the soul of beer, and oak barrels can also accomplish wine.” Speaking of winemaking, Wu Xinfang said, “Oak barrels can give wine a rich aroma. , Complex structure and aging ability, can make a great wine, its essence is the role of oak polyphenols, and herbs contain a lot of polyphenols with different flavors.” Wu Xinfang examines herbal wines first Starting with the innovation of process technology, “I hope that the new products created will not only be technological innovations, but also bear a long tradition of traditional Chinese medicine culture and have developed in culture.” Wu Xinfang has repeatedly stressed that what he did is a This kind of Chinese wine is not the same as the concept of “medicine wine”. “There are herbal liqueurs that add plant wine to wine distilled wine in the West, but they gradually discarded herbal medicine culture after Roman civilization. The combination of plants and wine is to absorb the aroma of plants. The practice of traditional Chinese medicine in the East has never been interrupted. It has developed from a herbaceous plant into a significant science, forming a theoretical system of principles, laws, prescriptions, and medicines, which has become the cornerstone of people’s health. However, from the perspective of the history of Chinese winemaking, the health value and taste appreciation value of herbs Attention is not enough.” Wu Xinfang, a sociologist from Peking University, has seen the dual value of the fusion of herbs and wine from history, both inheriting the health value of traditional Chinese medicine and developing winemaking skills, he hopes to make it similar to English black tea , Chinese wine like American coffee, let the herbs enter the people’s daily life in a more elegant and fashionable attitude, and make the wine Chinese to another level.
The herbal red wines created by Peking University have chosen to start from the lakeside, which has been accepted and recognized by many alumni of Peking University, and through them they have radiated to the society. At present, they have covered a large number of consumer groups over 40 years old.
It is probably the peculiarity of Peking University to make “business” “meaning”. Chatting with Wu Xinfang, you can hardly hear how many wines you sold and how much money you made. More about his industrial value and product philosophy, his culture and his vision for the future. For Wu Xinfang, this is not only a wine product that he devotes himself to researching and developing innovatively, but also devoted his spirit of pursuing the cultural harmony of western red wine and oriental herbal medicine.
“The sociologist Mr. Fei Xiaotong summed up four sentences in his later years: each has its own beauty, the beauty of beauty, the beauty of beauty and commonality, and the world is the same. These four sentences are of great use. The microcosm can guide people to live, and the macrocosm is the world pattern. Cultural Harmony and tolerance are actually beauty and beauty. Western red wine and oriental herbs must be brewed together in the United States and the United States to produce unique health value and tasting value in order to win consumers and achieve the fusion of two cultures. “The essence of wine’s balance, only in this way can herbal wines have a foothold.”
Keep the flavors together, keep innovation
The inspiration for herbal red wine began on a summer day in 2006. Wu Xinfang, who was engaged in pharmaceutical marketing at the time, had a whimsy when he was drinking red wine with his friends. Since modern medicine and fermentology believe that red wine is the healthiest and best alcoholic beverage, Chinese wine culture has always been a white wine culture made from grain. Can a fusion point be found between imported red wine and Chinese wine culture? Is it possible to find the Eastern and Western cultural identity in wine through a certain path?
He thought of Materia Medica.
Chinese medicine has a history of thousands of years in China and has a complete theoretical system. The value of Chinese medicine’s health and well-being is not only promoted in the field of Chinese medicine, but also promoted by world medicine. “For human health, the first stage advocated by medicine is exercise, the second is nutritional balance, and the third is nutritional intervention. The so-called’treatment of unhealthy disease is from the perspective of intervention. We have a large number of medicated meals and dietary balance It is nutritional intervention, which is a system recognized in the world.” Wu Xinfang said that the herbal red wine they developed, from the perspective of cultural harmony and nutritional intervention, with the courage of newborn calves not afraid of tigers, broke into the traditional taste of “pure” Wine world.
“The fusion of Materia Medica and red wine requires a thorough understanding of the wine culture for thousands of years to achieve beauty and commonality.” Reading 10,000 volumes of books is not as good as traveling thousands of miles. In order to appreciate the cultural taste of wine, Wu Xinfang started a wine journey at home and abroad. Since 2014, he has traveled to Huailai, Yantai, Changli, Changbai Mountain, Bingjiu, Helan, Shandong, and Xinjiang. He has traveled abroad in Rioja, Spain, and Portugal. The northern and Madeira regions, the Piedmont region of Italy, the Tuscany and Sicily regions, the various regions of Australia, the Burgundy region of France, the Rhone Valley, the Provence pink region, and Moselle, Germany , The high-yielding region of Rheinland, and Sonoma and Napa Valley in the United States. The experience of visiting the world-famous wine-growing regions not only broadened his horizons, learned the craftsmanship of various regions, but also gave Wu Xinfang different thinking. He realized the meaning of “a happy person can make good wine” in Western proverbs. I deeply feel that the Western wine world that admires nature pays more attention to the edification and brewing of wine in human life. Wine is a healthy alcoholic beverage that moisturizes the soul. Because wine envelops a strong culture, it is no wonder that Westerners say “eat for the body, Drinking is for the soul.”
For example, the Oxford v Cambridge winetasting competition (Oxford v Cambridge winetasting competition), which began in 1953, is no less serious than rowing. The British educator Newman who advocates “Boya education” believes that wine is a powerful tool for practice. He even said that if anyone asked me about the necessary qualities at Trinity College (Oxford), I would say there is only one: drinking, drinking, drinking.
It is said that Peking University people love to talk about feelings, “You must really love and indulge, and appreciate the value of life in order to talk about feelings.” Before making wine, Wu Xinfang had been engaged in different industries. The emergence of herbal wines let him find The coordinates of life, “Wine is rich, there is no boundary, it is appreciation of beauty, it is a kind of creation, has the pleasure of exploration, and can give people a beautiful experience. Chinese herbal medicine is a cultural treasure of China. If herbal aromatic wine can be If you are a member of the world’s liquor, of course, you must make a high degree in China, full of Chinese characteristics and flavor, let the world see us and appreciate us. Just like climbing our own Everest, this is a kind of glory and dignity. China deserves to have Such a perfect, happy and healthy herbal wine.” In the dialogue with Wu Xinfang, he can feel that in the process of pursuing the beauty of wine, a brewer keeps the life state of ideals and dreams. In the past two years, Wu Xinfang has won the Peking University Innovation and Entrepreneurship Model Character Innovation Award, the 2018 Chinese Wine Year of the Year, the 2019 Chinese Wine Annual Outstanding Winemaker, and other titles. Its Bailisheng wine has also repeatedly won the Asian Wine Quality Competition, the Fangshan International Wine Competition, The awards of the China International Wine Challenge and other events have also been reported by the Austrian OKTO TV station.
Wu Xinfang likes Franklin’s words: encountering a good bottle of wine is God wishing us happiness. He said that it is happy to be a happy brewer in this life. So, ten years of perseverance, is there no bitterness in it? Wu Xinfang smiled, “The process by which a craftsman cultivates a product is the process of cultivating the heart, and it is also the inner experience of seeking the road. The product becomes your life perception. Life is like wine, all of which are on the character of aftertaste.” When he felt it, he said. “Herbal wine has natural aftertaste, intentional aftertaste, and Chinese culture aftertaste. China is known for its traditional Chinese medicine culture in the world. Of course, China deserves such a special wine. The era has given herbal wine opportunities. Anyway, entrepreneurial Experience is happy, and this joy is my hometown.”