Those who have watched the Korean drama “Please answer 1988” may be deeply impressed by the “No Sleep Study Room” in the drama. For the companions of that era, the study room was the carrying place of youthful memory and the spiritual habitat to soothe restless emotions. Today, in Japan and South Korea, the fee-based study room for foreign business is not only mature, but also entering a new stage of development. For China, which also values hard work and hard work, the industry’s cutting-edge trends in both countries seem to serve as a reference.
Japan: On the job ＞ Student × 3
According to the “Nikkei Circulation News” report, as early as the 1980s in Japan, fee-study study rooms appeared, but it was launched around 2005 in Japan. Taking into account both transportation and customer sources, most of the tolled study rooms are located around major subway stations and some schools and educational institutions.
At the beginning, the emergence of fee-based study rooms was mainly geared towards student groups, but from 2005 onwards, the main customer groups became working people. The number of paid study rooms customers now exceeds three times the number of students. This is because facilities such as Japanese public libraries are closed earlier and have to get up early to occupy seats, which is not convenient for the workplace, and spaces such as cafes are too noisy. Therefore, in order to avoid the disturbance of the outside world and calm down to learn, They go to the fee-based study room before and after work to prepare for various qualification exams. Among them, the majority of people are qualified for the legal, accounting, and foreign language qualification exams, so the attendance rate will be 100% in the months before the major qualification exams.
Regarding the payment mode of the fee-study study room, Japan has two options to choose from, which can be signed as a monthly member or used for a short period of time. A high-level chain self-study room visited by the author is calculated by the hour for short-term use, 450 yen per hour (about 29 yuan), 750 yen for 2 hours, and 200 yen for each additional hour thereafter. A maximum of 15 hours and 45 minutes can be used per day, and the maximum charge is 2050 yen. If you apply for a monthly card, the fee will vary from 80 to 15 thousand yen per month depending on the level of seat selection. In addition, a registration fee of 9,000 yen is required for the first application.
As the industry becomes increasingly competitive, merchants have also introduced various packages to attract customers. For example, a scholarship package, who has become a member in this study room for more than 3 months and successfully passed the university, judicial, and other exams, refunds half of the membership fee; or holds regular member test experience sharing sessions to improve customer stickiness.
In order to break through in homogeneous operation, each company also devotes its efforts in services and facilities to provide customers with a high-quality and suitable learning environment. Some companies focus on comfortable learning atmosphere, setting ergonomic tables and chairs in the study room, providing free tea and so on. Others focus on the learning atmosphere and minimize the appearance of interference. For example, a chain of fee-based study rooms located in Kichijoji, Tokyo, is located on the sixth floor of a building. After going upstairs, you can see the door with electronic door lock. In order to ensure privacy, the password is often changed, and only customers from Xi know it. After opening the door and entering, a floor of about 200 square meters was partitioned by bezels into a number of simple, clean, different-sized compartments. Each compartment is furnished with tables and chairs. There are LED desk lamps on the table, and there are sockets for customers to use. There are precautions and free WiFi passwords on the bezel. There is nothing else. ▲
South Korea: “Coffee Workers” become the main force
The popularity of paid study rooms in South Korea dates back to the end of the last century. Because the college entrance examination is generally in early to mid-November, and the high school at that time is often not air-conditioned, if the high school seniors who are nervously reviewing find it difficult to calm down at home, many people will choose to pay for study rooms. These study rooms are often dim and quiet. Brushed rows of grid rooms and small tables separated by small bezels will turn on the lights on the table to allow users to better immerse themselves in Learning atmosphere.
After school, during the summer vacation, especially before the exam, the study room is difficult to find. Most Koreans choose to pay monthly or make an appointment in advance. The monthly fee ranges from 120,000 won to 200,000 won (about 700 to 1200 yuan). ) Wait. The study group is not limited to students in school, but also for judicial preparation and civil service preparation.
Seeing the business opportunities contained in it, private owners to large enterprises have set foot in it, especially the study room brands and franchise stores that are set up by large enterprises and combine study rooms and extra-curricular tutoring courses. Korean industry experts believe that in addition to unique courses, it is important to create a study room that can improve students’ concentration. The secret is decoration design. For example, the study room can use bean green and sky blue wallpaper to effectively relieve eye fatigue and give people a sense of security; the width of sixty to seventy centimeters is the most suitable desk size. If the desk is too large, it is easy to put items other than books Distracting.
However, in recent years, the number of study rooms has been declining in South Korea. According to statistics from the Seoul Metropolitan Department of Education, the number of study rooms in the South Korean capital decreased from 1049 in 2011 to 885 in 2016. Korean media pointed out that the operation of study rooms is facing challenges. First, the low birth rate leads to a reduction in the number of students. Second, the strengthening of the late self-study system in South Korean universities has left many students with no time to study in the study rooms after school. Third, there are more and more tutorial classes. A learning space similar to the study room is added in the training institution or in the newly built residential apartment.
However, as more and more candidates want to find a comfortable and non-boring place, more and more white-collar workers and working-class people want to find a quiet place to read or work, “learning cafes” and “coffee study rooms” have come Was born. Users are called “coffee workers” and have become one of the main customer bases of cafes. The coffee study room combines the functions of a cafe and a study room, but avoids the noise of the cafe and the boring of the study room. Here, users only need to spend 5,000 to 6,000 won for a cup of coffee, and they can sit for half a day and enjoy a spacious and quiet learning office space. Especially for office workers, if you need office equipment such as projectors, printers, fax machines, you can also pay for it here. In addition to the open study area, many coffee study rooms also provide separate office rooms that can accommodate up to 30 people for meetings.