At the Guangzhou Auto Show on November 22, Weimar announced the official launch of the Weimar EX6 Plus, a five-seat smart big-seater SUV with long battery life. The limited edition of the founder version of the model, the comprehensive subsidy price of 239,900 yuan.
Wei Hui founder, chairman and CEO Shen Hui said that product planning is the core of an automobile company. If consumer and market development trends cannot be accurately predicted, product planning will be wrong and everything will be wrong. Product matrices are being refined at their own pace.
”Plus is not only a plus for space and styling, but also a huge upgrade for Weimar’s product system.” Wang Xin, chief growth officer of Weimar Automotive, said that on the basis of strong manufacturing capabilities and intelligence, the company regards the pain points of users as innovation Starting point, EX6 Plus will be the first smart car for the younger generation family.
And this car seems to be “out of date”. The latest data released by the China Automobile Industry Association shows that in October 2019, China’s auto production and sales were 2.295 million and 2.284 million, down 1.7% and 4% year-on-year. This is the 16th consecutive month of year-on-year decline in China’s auto market, and the long winter has not yet passed.
But in the eyes of the adventurer, Tong Dong is a rising ladder. As a new car force, Weimar Motors is not afraid of challenges and goes all out.
Industry 4.0, artificial intelligence, and the Internet of Things are still the hottest terms in China’s manufacturing industry. As a representative of intelligent manufacturing in China’s new economy, Weimar is growing into the number one powerhouse in the field of intelligent automobile manufacturing.
Facing the double winter of market and capital, Shen Hui believes that “continuously creating value for users” and “fine operation” are the core of Weimar’s sustainable development.
He has always emphasized that Weimar’s “highest capital efficiency” means that the team does more with less capital, and they invest their main resources in new car R & D, software development, hardware R & D and other core departments. R & D system and cultivate intelligent manufacturing capabilities.
In the case of networking, from the moment the vehicle is delivered to the user, a relationship is established with them, an ecology is formed, services are provided to the user, and the relationship is transformed into commercial value. So combining strengths and strengths, integrating superior resources, and exerting the value of 1 + 1> 2 will be the key to Weimar’s ecological construction and an important starting point for competing with other smart cars.
Because of this, Weimar EX5 broke into the top ten new energy vehicle sales in China in October 2019 with a monthly sales of 2056 units. According to the ranking of the number of insurances on the terminal, from January to October this year, the cumulative delivery volume of Weimar EX5 reached 14,273 units, ranking the first in terms of cumulative single-model delivery in 2019.
In the automotive industry, users also hope that car companies will continue to develop. This is truly a responsible performance for users. Shen Hui bluntly stated, “Weima’s goal is to become the world’s first profitable new car building force.”
EX6 Plus Full Upgrade
On November 22, Weimar Motor’s all-weather long-distance intelligent five-seater SUV, the Weimar EX6 Plus, was officially launched at the Guangzhou Auto Show.
”EX5 and EX6 are two complementary products. Now A-, A +-, and B-level functions are relatively complete. EX6 Plus is a very competitive product that will make users feel safe and reliable, stable in quality, and excellent in experience. The cost is reasonable. “Shen Hui, founder, chairman and CEO of Weimar Automobile, said that at the auto show, a limited number of 600 founder versions will be launched on the same day, and large-scale delivery will begin later.
It is reported that the limited launch of the EX6 Plus limited edition founder edition is priced at 239,900 yuan, and enjoys six special starting rights-one year free charging, free battery lifetime warranty, free charging pile, free charging pile installation, lifetime Free 4G traffic and free road rescue services.
Plus, the most direct embodiment is the upgrade of the body and space. This NEDC has a range of up to 500 kilometers and an EX6 Plus with a body length of more than 4.8 meters, which is comparable to a luxury mid-range SUV. Through reasonable interior layout and ingenious details, it achieves the same class leading open seating space. And flexible multi-scenario extra large trunk storage space.
In addition to the unique zero-pressure first-class seat system, the largest “sky in the sky” panoramic sunroof, and the Clean Space forest-level air purification system in the class, the EX6 Plus brings users a luxurious luxury experience. It leads the B-class pure electric SUV, further enriching Weimar’s product matrix, and then allowing it to achieve comprehensive coverage from A-class to B-class SUV market segments.
In terms of cruising range that consumers are most concerned about, the EX6 Plus provides NEDC with a range of 400 km and 500 km.
More importantly, the battery pack technology of the EX6 Plus is also being upgraded.
Weimar’s original second-generation full-vehicle thermal management system, with different optional combinations of independent liquid-cooled design, PTC electric heating system, and minus 30 ° C polar heating to achieve constant-temperature thermal management of all-weather battery packs, ensuring users at minus 30 ° C Travel to worry-free all day to 50 ° C.
Not only that, the industry’s first Weimar exclusive “black technology” winter endurance range extender system, which heats the passenger compartment by an external heat source, greatly reduces the energy consumption of winter air conditioning, and can save about 20% of electricity for endurance, which is equivalent to the NEDC comprehensive operating conditions The breakthrough has increased 100 kilometers of winter endurance.
Wang Xin, chief growth officer of Weimar Automobile, said, “It can be reflected from all aspects of space and battery life. The design elements in the car, whether it is a panoramic sunroof or a number of intelligent configurations, are a Plus experience for consumers.”
In addition, EX6 Plus is positioned as the first smart car for younger generation families, and for young people, intelligent upgrades are essential. Weimar EX6 Plus is equipped with the new Living Engine 2.0. The intelligent voice assistant supports up to 70 wake-up-free instructions and mixed Chinese and English recognition.
Based on the powerful functions of AI Serena, the new model will further expand the intelligent integrated control range, from the upgrade of entertainment and comfort hardware such as the central control instrumentation to the entire cockpit and even the power system. Multiple driving modes can be directly switched by voice.
”We define it as a Plus, not just a space and a styling Plus, but also a huge upgrade of Weimar’s product system.” Wang Xin emphasized that behind the upgrade of Weimar’s products is an insight into the users and their pain points. For the starting point of innovation, it is Weimar’s powerful system that supports product upgrades to solve user pain points.
If you want to ascend to the throne, where is the confidence?
Now Weimar wants to grow into the number one powerhouse in the field of smart electric vehicles, not only to manufacture vehicle products, but also to explore a set of system processes around new energy smart cars: new energy smart cars are developing a research and development system, intelligent manufacturing system, and Intelligent electric vehicle service operation system under construction.
China attaches increasing importance to independent intellectual property rights and protection. In late November, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the Opinions on Strengthening the Protection of Intellectual Property.
Weimar’s confidence comes from their insistence on positive R & D and independent research and development in areas such as Sandian and artificial intelligence.
Weimar Automobile has already started its international R & D layout. Weimar Automotive’s global R & D headquarters is located in Chengdu, which is responsible for product planning, design, and research and development. Germany’s Saarland has its own vehicle technology research and development center. Shanghai is a design and development center. Purchasing Center.
In terms of talent system, Weimar Automobile has constructed a diversified talent system including the new generation of autobots and the Internet guys in the intelligent era. At present, the size of the team is about 3,000, of which the ratio of software and hardware talents has reached 1: 2.
At the same time, Weimar Automobile has established a complete independent innovation incentive mechanism and system guarantee in terms of intellectual property rights, and has given generous material rewards to employees who have been granted patents. At the same time, R & D personnel have introduced intellectual property management training covering the entire life cycle of innovation and research and development , And introduce a professional patent management system. In addition, Weimar Automobile also issued the Measures for the Administration of Patents and the Measures for Copyright Management to protect independent intellectual property rights from the source.
According to the official information, as of September this year, Weimar Automobile has applied for and obtained a total of 1,157 patents. The obtained patent authorization covers design, three-electric system, battery management, safety, artificial intelligence (autonomous driving, intelligent cockpit). And other core technical fields related to smart electric vehicles. In the field of artificial intelligence, Weimar Automobile has obtained more than 100 patent licenses.
On the other hand, the car itself is the most complex intelligent hardware, and it is related to life and safety. In Shen Hui’s view, to build a good car, we need to hold the manufacturing link tightly. “Choose a self-built factory, the cost is huge, but it can hold the most important product quality control and quality in its own hands. “.
Therefore, Weimar thought from the beginning to take the road of building its own factory. In November 2016, the Weimar New Energy Vehicle Intelligent Industrial Park laid the first pile at the Minjiangkou, more than 20 kilometers away from the center of Wenzhou. On March 28, 2018, the Weimar EX5 production car was trial-installed and rolled off the line. Malaysia has become the first new car-making force in China to have an industrial 4.0 standard intelligent vehicle factory that has been independently built and put into production.
At the beginning of September 2019, the Shanghai Economic and Information Commission announced the “2019 Shanghai Industrial Internet Innovation and Development Special Fund Publicity”, and Weimar Automobile became the only passenger car company approved with a personalized customization model by virtue of its C2M platform.
C2M (Customer-to-Manufacturer) is to carry out personalized custom production for customers. The Weimar Wenzhou factory is becoming a “viable factory”. It visualizes the interconnection of data streams and uses advanced algorithm models to achieve second-level scheduling and OTD. Real-time status feedback can truly pull the manufacturing process and supply chain from the consumer side. At present, Weimar has provided users with more than 1,243 C2M options.
In the future, based on this complete set of system capabilities, Weimar will be more reproducible and extensible in terms of vehicle model development and production, factory construction, and customer service. When the system is established, it will be difficult to be surpassed in a short time.
The EX6 Plus is the best example. After going through the entire process of the first car, the second time is relatively familiar and easy. The second car of Weimar came out very quickly. When the Guangzhou Auto Show was officially launched, the preliminary work of this car’s research and development cycle has been done, testing, calibration, actual testing, national standard testing, and so on.
Build an ecology of 1 + 1> 2
The word ecology was once rejected by Jia Yueting, who is also a new car power. Today, Jia Yueting has not returned to China, and many auto giants are no longer content to be only one hardware provider. The time and attention each person spends in the car has gradually become a cake that everyone is eye-catching and starting to compete.
Intelligent network connection is becoming an important source of differentiation and value creation. This is not just a central control screen and a vehicle-machine system, but an “ecological” construction and competition that is entering the future.
Kearney Management Consulting pointed out that under the basic intelligent networking function, cars are only used as IoT nodes, and they are connected to road facilities and other cars through V2X to improve driving safety and efficiency. “If the intelligent connected car is connected to the huge business ecosystem, the car will further become a social networking node. The key differentiating point is that the people in the car are also included in the ecology, and C2X (Cabin to Everything) appears. , The business value will no longer be equal. ”
In the blueprint outlined by Weimar, the concept of future smart travel has already surpassed travel services such as network ride-hailing and time-sharing leasing, but through the iteration of intelligent hardware and the platformization of big data. Accumulation will integrate people, cars, clouds, platforms and multi-channels to form a new eco-friendly ecosystem, break industry boundaries, and work with value chain partners to achieve win-win results, serve users well, and create more value for Chinese consumers.
The layout has already begun.
Baidu, Tencent, Xiaomi, Koala FM | Listen, Himalayan, etc. are Weimar’s ecological partners. With the steady improvement of the full ecological OTA upgrade capability, Weimar plans to work with the above companies to achieve account and service system integration, and integrate massive cross-platform integration. Data, and jointly incubate a new software business ecosystem.
At the end of vehicle service, whether it is a special call or the State Grid, Weimar works with them to build an intelligent and efficient charging ecosystem.
In particular, after cooperating with State Grid, the coverage density of Weima ’s “i.e. passenger bank APP” charging piles will increase by a factor of two at the most. Taking Beijing as an example, the central urban area is equipped with one charging pile per 0.7 square kilometers. As fast as 3 minutes, users can reach the nearest charging station.
At the same time, these two companies are jointly developing, measuring and applying V2G two-way charging technology. For example, the power battery of electric vehicles becomes energy storage, guide the coordination of charging behavior, help the power grid to cut peaks and fill valleys, and improve the efficiency of distribution network use and Power grid operation capabilities.
It is more important to open up the lives of vehicles and users, so that vehicles no longer exist in traffic in isolation, but can be integrated into life. One of the most noteworthy is the “connected cars”.
As early as 2018, Weimar started cooperation with Xiaomi on smart interconnection, and worked hard to get through the two high-frequency scenarios of travel and home. In August 2019, Dong Mingzhu, who bet with Xiaomi Lei Jun, and Gree Electric, who she led, also chose to sign a strategic cooperation agreement with Weimar Automobile. The two parties are involved in intelligent related fields such as smart manufacturing, smart home interconnection, and vehicle manufacturing And high-end equipment output.
Externally, Thai National Petroleum Corporation and China Post Group are good partners of Weimar. The cooperation with the former makes Weimar the first Chinese automobile company to export advanced smart electric vehicle technology in China.
However, on the other hand, purely external cooperation between content and services may cause auto companies to lose their voice. The key for car companies like Weimar is to learn how to serve users and then integrate resources to achieve 1 + 1> 2. Otherwise, it is likely to be reduced to the entrance and foundry of the technology giant.
Weimar is also aware of this problem and strives to develop a “native” application ecosystem. In the 1.3.1 version of this year’s aerial upgrade, the new WeMeet light social application was added, and the first step in building a “native” application ecology for smart cars became another landing and breakthrough of Weimar’s data-driven strategy.
Survive the winter
As early as the establishment of Weimar, Shen Hui took his team to propose a three-step strategy: the first step is to become the number one strength of smart cars; the second step is to efficiently drive the development of intelligent hardware through data and software. Continue to iterate and continuously improve the user experience; the third step is to become a service provider of a new ecosystem of smart mobility, coexist and win-win with users and partners.
Therefore, the first thing is to make a good product. At present, Weimar EX5 is siege domestically, which gives Weimar confidence to continue to break through. The first founder edition of the EX6 Plus released by the Guangzhou Auto Show has leapfrogged with a luxurious configuration and began to hit the B-class SUV market.
Previously, Weimar’s good sales also gave investors confidence. In March this year, Weimar completed a total of 3 billion yuan in Series C financing, led by Baidu Group, Taihang Industrial Fund, linear capital and other investment, with a total financing amount of nearly 23 billion yuan.
Currently, Weimar’s Series D financing has also been launched. Rupert Mitchell, Chief Strategy Officer of Weimar Automobile, revealed at a conference that he hopes that the $ 1 billion financing will be completed within six months.
”For financing, Weimar has been performing rhythmically. We must balance the interests of investors and the nodes of corporate development in a reasonable manner. This rhythm needs to be well grasped. Weimar is still very confident in this regard.” In the winter of capital, Money is the hope of survival, and Shen Hui’s confidence reveals that Weimar is not in danger of a shortage of forages.
The core of survival in the “double winter” of capital and markets is actually “fine operation”. However, this is also the strength of Weimar. Shen Hui said, “It is the core of Weimar’s sustainable development that the team’s goals are consistent, the financial status is healthy, and the product experience is excellent.”
But the operation of smart cars is not just to improve the efficiency of capital use. So simple. As mentioned earlier, Weimar possesses a forward R & D system and intelligent manufacturing capabilities, and a service operation system is under construction, but the last one will be the key to truly building a differentiated core competitiveness.
Weima regards the pain points of users as the starting point of innovation, and will definitely go further and further on the road of deepening the intelligent pure electric SUV market. But to transform from a car manufacturer to a mobility service provider is the key transformation for Weimar.
Shen Hui said, “Weima’s goal is to become the world’s first profitable new car-making force”, let us wait and see.