12 ways IT can create business value in 2019

From improving operations to adopting new platforms designed to innovate, every time IT leaders make a tough choice, they drive the business forward.

As today’s technology drives business transformation, IT leaders are increasingly seen as key players in improving profits. But with so many new technologies and management methods, what should IT leaders focus on?

We talked to a lot of technical executives about how they planned this year, and how to better implement these plans based on their business priorities and create more value for their business. Some of them use emerging technologies to improve workflows and products; others use new methods to get the job done.

This article describes some of the issues that technology leaders should consider first when creating value in 2019.

Prepare for a possible recession

Many of the people we interviewed expressed concern about the economic situation in the next few years. A recent Forrester report predicts that the slowdown in global economic growth will also affect the growth of the technology market – from 4.5% in 2019 to 3.8% in 2020.

The report states: “Economic uncertainty will limit spending on new projects. In addition, as companies upgrade their back-office systems to help reduce operating costs and increase profits, the growth gap between business technology and back-end technology will be further narrowed.”

The report continues to point out: “The positive factors behind the increase in technology spending still exist. These factors include: the increasing use of cloud, new analytical technologies such as artificial intelligence, and the desire of companies to invest in business technology to help them win services and retain customers. And reinvestment in back-office technology, etc. But slowing economic growth, slowing incomes and shrinking profits will offset these positive factors.”

Robert Reeves, co-founder and chief technology officer of Datical, cites a report from Blackstone, which points out that the possibility of a recession in 2021 is high. His advice is to use the existing budget as much as possible before the budget is cut.

Reeves said: “Blackstone has set the probability of a recession in 2019 to 19%, 38% in 2020, and 54% in 2021. In view of this, any IT department wants to increase business value in 2019, the focus should be Doing a better job. They should ensure that their software delivery process is more flexible and faster. When the recession comes, companies can turn a profit. Of course, if the economy does not decline, companies will always benefit from surpassing their competitors. And it can open up new markets. If a company has not yet implemented a value stream map in its software delivery process, now is the time. This will help to identify weak links and solve these problems very simply before the recession. problem.”


Jim Fagan, head of global platform technology and products at Telstra, points out that technology leaders are too focused on technology and less on relationships, including their own colleagues and how they work together.

Fagan said: “Technology alone is not enough. Although investing in the right technology is very important, overemphasizing the role of technology in digital transformation is actually not conducive to success. In order to successfully deal with digital subversion, companies should have appropriate personnel, Culture and processes to build departments that maximize the use of new technologies introduced.”

Utilize IoT data

Companies that use IoT data often mention that extracting signals from noise is a big challenge. According to Brent Schroeder, CTO of SUSE, many companies are able to collect and analyze data, but not necessarily the infrastructure to create, deploy, and manage IoT applications.

Schroeder said: “If you look back at the history of computing, you will find that there is never a new, revolutionary solution that does not require new features in infrastructure and processes. As the edge becomes more intelligent, companies need to be more efficient. Processing and storage capabilities to collect, analyze, and process incoming data, ultimately unlocking the business value of the Internet of Things. Having the right platform has always been the key to the future of the Internet of Things, which should be a top priority for all IT departments.”

Using artificial intelligence and machine learning

Jordan Cram, CEO of Enstoa, is committed to providing what he calls a “holistic” data environment, emphasizing that artificial intelligence and machine learning are key factors in digital transformation.

Cram said, “A holistic data environment is a prerequisite for artificial intelligence, robotics and the Internet of Things. It can extract all the information of the enterprise from the documents and provide the latest data in a single source. Achieve real-time, comprehensive visibility into budgets and schedules. This also makes the business more flexible and forward-looking because it focuses on data rather than static documentation or expensive software.”


Cram believes that adopting a modern organizational model is the only best way to create value for the business.

Cram said: “For the task at hand, you must do your best. A highly hierarchical organizational structure can be difficult to reform. When launching new models and working methods, a little more power can help department employees accept new ways of working.”

Make the customer experience better

Keith Farley, vice president of US innovation at Aflac, points out that customers will judge your business based on how well you deliver on your service. Your top priority should reflect this reality.

Farley said: “Our job is to make the customer experience as seamless and intuitive as possible. We have introduced new online and mobile features for our customers, updated our customers’ products, and improved the tools of the sales department to make the customer experience more seamless. Customers are more satisfied, more able to retain customers, and also improve their profitability. If you just get a return because of technological improvements, it is difficult to sell customer experience projects to the company, and if it is because of customer trust, satisfaction and retention Customers get rewards, it is easier to sell customer experience projects.”

Remove outdated standards

Accenture’s chief information officer Andrew Wilson said the company is using data analytics to eliminate half of its old reports.

Wilson said: “Our department used to use isolated data, common use of spreadsheets, and less complex versions of data. By defining an operational, data-driven intelligent analytics platform that can be delivered across the enterprise. We have more than 20,000 employees associated with more than 120 analytical products, and they use these products more than 100,000 times a month.”

Bold action

Derek Hutson, CEO of Datical, suggested taking bold action, winning as quickly as possible, creating value that was measured and widely publicized in the enterprise.

Hutson said: “Changes as needed—small, incremental changes sometimes don’t make you go fast enough or far enough. At the same time, you can set a bold vision with quick wins and value. Set measurable milestones. Faster value realization is more conducive to companies to accelerate output, get financial support. Then evaluate and promote value.”

Prepare for employee mobility

For Dan Waldinger, senior director of B2B marketing at Brother International, helping companies manage mobile workers in 2019 is the most important job.

Waldinger said: “Almost all companies need to manage a growing mobile workforce. The so-called mobile refers to the ability to easily conduct business in multiple locations. Employees, customers and partners now want to be able to get information anytime, anywhere. For wireless Equipment is exploding in the workplace, and few companies are well prepared. Today’s employees require them to be flexible, anytime, anywhere, but many companies don’t know that their current wireless infrastructure is inadequate. This kind of demand. These restrictions can be avoided, but they must be very strategic.”

Protect data

Waldinger said that he saw that many companies are investing too little in IT security, which may be more complicated and worrying than you think.

Waldinger said: “Many companies still believe that hackers will not target their hardware, or that they have basic security tools. Worse, some companies feel that it is futile and not willing to spend money on security solutions. Because they believe that even large companies with large IT security budgets and resources will be compromised. Implementing preventive measures from a dedicated IT security department is a crucial first step.”

David Data, CEO of Exparent ID, said: “Data is the asset and responsibility of all businesses. IT leaders can implement solutions that significantly reduce their business risk while allowing business units to access data more efficiently and securely. Get what they need. Use technology to enforce data security policies, limit disclosure of personal information, optimize user experience, avoid friction, and reduce business fraud. It is the most important to support the growth of the entire enterprise while reducing risk. The business is also in line with evolving data security practices and strategies.”

Control service costs

Ryan Duguid, chief development officer at Nintex, said the IT department is in a better position than in previous years in terms of reducing risk and increasing profits.

Duguid said: “The business unit has the technology it needs, and more departments can sit back and relax because they know that security, data and GDPR are under control. IT departments are much better at meeting today’s business needs. The support and consulting work of the IT department is getting better and better. The IT department actively participates in the business and makes recommendations.”

Duguid continues to comment: “IT departments can also help business units understand what they should ask—especially as software-as-a-service grows. IT departments also help manage spending across the enterprise. Each business unit buys its own SaaS tool belt. The problem is the cost associated with all the additional services. The IT department improves the capabilities of the business unit by helping to deploy the right technology in the right way.”

Establish a clear vision

According to Telstra’s Fagan, many companies are often faced with obstacles in the initial stage of trying to transform digitally. The whole process is also embarrassing.

Fagan said: “For leaders, clearing the top priorities and clarifying the direction is the key to achieving digital success. At the beginning of the digital transformation, without a clear and correct vision, the departments have no guidance on the implementation plan and decided to succeed. basis.”

Paul Heltzel is a writer and editor who has published articles in Journalism, National Geographic, NPR, and The World of Personal Computers.