How did the convenience store suddenly become a slogan? The convenience store was from a very small, insignificant store, a small business, and suddenly it became a capital industry, the Internet, a traditional practitioner, and a cross-border. Retail (department, Wangfujing) are paying attention to such a format. How did the convenience store become a vent? In fact, I really don’t know how suddenly it became a vent.
I repeatedly looked back and thought, why was it taken? to conclude:
1. Network-based ecological economy: Take Japan and Taiwan as examples. Their convenience store is a three-step, one-post, five-step one-whistle. Let’s buy something and miss a store. You can see the second store in less than a minute. The shape of such a store forms a very favorable network.
A lot of things have been done around this network. In the year before, Japan sold 1.5 billion cups of freshly ground coffee in convenience stores. In 2016, about 42% of Japan’s bread industry consumption was completed in convenience stores. Service: E-commerce pick-up, e-commerce delivery, laundry, financial services can be completed in this industry. The network-based ecological economy has something similar to the Internet.
When the infrastructure and penetration rate reach a certain level, when any new business is carried on this network, the cost will become very low, and it also has its own pricing power.
2. Convenience store is a small retail business manufacturing retail industry: What is a small business circle? The number of people that each store can serve is very limited. This store is open here. Within 200 meters, within 300 meters, and up to 500 meters, he will be your customer. Very few people will come over, unless he is only today. Passing by here.
Each business district is calculated by 500 meters. In a place like Beijing, your customer base is about 10,000 yuan, which means you can create your own sales from 500 to 1000 a day. How do you buy and sell when your customers are limited? The Japanese counterparts gave us a good suggestion because my customers are very limited, but I am very close to him.
So, I chose the product that I thought was right for him. In a convenience store in Japan, you can see that many products are labeled with a green label. What they make into a manufacturing type means to go upstream to negotiate and communicate with the manufacturer to provide customers with more suitable products and improve efficiency, from the factory directly to the store to your mouth. This is a very important trend in the development of the retail industry. Retail gradually upgrades its voice from the channel upstream.
3. General-purpose retail format: The situation in the retail industry is that it is in a high-speed development, and it can open hundreds of stores and thousands of stores a year (Gree, Midea). Li Ning and Anta have developed at a very high speed around 2008. The general retail industry does not have this feature (convenience store), even if you are the fastest growing era, it seems to be the fastest growing era today, in fact, you can open a few stores.
Everyone’s growth rate of ten or twenty is already very fast. Looking at other industries is double the growth rate, this is something we can’t imagine. It is possible to buy coffee in a convenience store today. It is a reality to sell breakfast at a convenience store. What else can be done tomorrow, we don’t know.
But it is unlikely that Watsons wants to buy breakfast and buy a lunch; it is unlikely that a pack of sanitary napkins will be bought in Starbucks. This is the hallmark of the general business format, which can form a very long, very long cycle of such a track with sufficient accumulation time.
4, the distance is near: there is an aggregation effect on the user’s network. When you interact with customers frequently, you will find a service that is cheaper, more efficient, and better experienced than many of the original models.
What has the convenience store experienced? First of all, online traffic monopoly, the cost is high, online glazing is the high cost of the customer, the key is the division of people’s time, your attention, energy is dispersed, the online business will enter a very slow growth of. Secondly, the convenience store node network user value revaluation: the number of users of your surrounding network customers multiply your total network, this is the value of your customers. Finally, it is “new”, which caters to new groups, new consumption, new technologies, and new services. This “new” can be seen in two aspects. First, the consumption of customers is changing. The changes in such customers and trends are reversible.
Second, many entrepreneurial teams that have been trained on the Internet to complete a certain amount of original capital accumulation have begun to pay attention to this industry. Their entry will also bring a big impact and possibility to the industry. But why do convenience stores need to think calmly? Japan’s convenience stores are still growing today, Japan’s population is negative growth, but his convenience store is still growing. He has been 5 or 60 years old since he started seven years.
However, Chinese practitioners should still consider the process and laws of social development. What kind of path should our convenience store be? The technology trend we face today is the infrastructure of technology, and all kinds of factors must be re-routed. Think about and design the development path of our own convenience store. Today, compared with Japan, it is close to Japan at this time around the 1990s, industrialization is basically over, and it is in the process of post-industrial transformation.
At the time in Japan, there were a lot of so-called new brands, and we called new retail today. I think that the small format and the manufacturing type of retail industry are the trend of globalization. In Europe and Japan, the development of very mature society and retail, small business is still growing. Carrefour has been doing this for so many years. The format they have done in France and Italy is the single format with the highest number of stores in recent years. Secondly, the popularity of China’s mobile Internet has indeed brought a new opportunity and a new challenge. We used to pay water, coal, and store fees as an extended business in convenience stores. However, today is gone. More than half of the consumption is now done on mobile phones (in many convenience stores), and most companies have already completed the process of digitizing your collection.
Japan’s convenience store has a single model and an oligopolistic brand, and the possibility of unifying the world is unlikely to occur in China. The growth process of Japan 711 is under the special historical situation, under the combination of special business heroes, we are already a group today, we are faced with this kind of infrastructure, market environment, we are facing this kind of The demand for consumption and the demand for experience are far from the historical stage of the development of Japan 711.
Judging from the regional pattern of China, it is easier to form a multi-regional linkage in China. However, it is not easy to have a national pattern. For example, in hypermarkets, today it has not completed a completely nationwide supply chain construction, not to mention convenience stores, which are very subtle and highly in need of localized production support.