The X Factor loses in face-off with Strictly Come Dancing – The Guardian

The hunt for The X Factor’s missing millions goes on, after the ITV1 show once again lost out in its brief head-to-head with BBC1’s Strictly Come Dancing on Saturday. The main Saturday night edition of The X Factor pulled in 9.8 million viewers, a 38% share, between 8pm and 9.55pm, more than 2 …